The Social Network held up nicely on Thursday as it prepares to enter its second week of release.

‘The Social Network’ Passes $30 Million

on October 08, 2010 by Daniel Garris

Sony's The Social Network rounded out its first week in theatres with a seventh consecutive first place finish on Thursday. The critically acclaimed David Fincher directed film grossed $1.83 million, which was down a solid 4 percent from Wednesday. After opening towards the lower end of expectations last weekend, The Social Network held up respectably during the midweek. The Social Network was easily the top film of the week with a seven-day start of $30.57 million. That places The Social Network 19 percent ahead of the pace of Wall Street: Money Never Sleeps and 8 percent behind The Town at the same point in their respective runs. The Social Network is likely to slide to third place over the weekend, but has an outside chance of remaining in first if both Disney's Secretariat and Warner's Life As We Know It open below expectations.

The Town held steady in second with $0.77 million. The break-out crime film from Warner Bros. was down 7 percent from Wednesday and down 41 percent from last Thursday. For the week, The Town finished in fourth place with $13.13 million, though it should be noted that if finished just $64,997 behind Legend of the Guardians and $136,628 behind Wall Street 2 over the frame. The Town was down 38 percent from the previous week and now boasts a much better than expected three-week total of $67.44 million.

Fox's Wall Street: Money Never Sleeps remained in third with $0.73 million. However, the Oliver Stone directed sequel continues to fall off quickly as it was down 9 percent from Wednesday and down a sharp 51 percent from last Thursday. That isn't a good sign as the film enters its third week of release. Wall Street 2 finished in second for the week with $13.27 million. The film was down 49 percent from its opening week performance and has grossed $39.04 million through two weeks of release.

With a fourth place gross of $0.57 million, Legends of the Guardians was up 3 percent over Wednesday and down only 19 percent from last Thursday. That strongly suggests that the 3D release from Warner Bros. will hold well once again this weekend, even with added competition for family dollars from Secretariat. Legend of the Guardians finished in third for the week with $13.19 million. The film was down 31 percent from the previous frame and has grossed $32.39 million in its first 14 days.

The tough going continued for both Paramount Vantage's Case 39 and Relativity's Let Me In. The pair of R-rated horror films were unable to make little noise this week. With a daily take of $0.354 million, Case 39 remained slightly ahead of Let Me In (which grossed $0.347 million). Case 39 grossed $6.97 million for the week, while Let Me In followed closely behind with an especially disappointing $6.72 million. With a number of other horror films still on the October horizon, look for both films to fall off quickly going forward.

Tags: Let Me In, Case 39, Legend of the Guardians: The Owls of Ga'Hoole, Wall Street: Money Never Sleeps, The Town, The Social Network

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