The Social Network continues to lead over Life as We Know It and Secretariat.

‘The Social Network’ Still #1 on Tuesday

on October 13, 2010 by Daniel Garris
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For the eleventh time over the past twelve days, Sony's The Social Network led the daily box office on Tuesday. The David Fincher directed film grossed $1.38 million, which outpaced Warner's Life as We Know It by $138,424 for the day. The Social Network was down a sizable 37 percent from Monday, as all wide releases were understandably down significantly from their Columbus Day performances. Compared to last Tuesday, The Social Network was down 41 percent. The Social Network has grossed $49.59 million through twelve days and will cross the $50 million mark today.

Life as We Know It was up one spot from Monday to claim second on Tuesday. The PG-13 comedy starring Katherine Heigl grossed $1.24 million, which was down 27 percent from Monday. That represented one of the day's stronger daily holds, though at this point it is more an indication that the film received very little boost from family audiences on Columbus Day than it is an indication of strong early word of mouth. Life as We Know It has grossed $17.45 million in its first five days, which is right in line with pre-release expectations.

Disney's Secretariat followed closely behind in third place with $1.21 million. The sports drama starring Diane Lane trailed Life as We Know It by just $30,865 for the day. Secretariat was down one spot and down 36 percent from Monday. Yesterday's daily decline is further evidence that the film still isn't playing like a traditional family film. With Secretariat playing stronger with adults than families thus far, it and Life as We Know It are clearly splitting the potential audiences of one another.  The five-day start for Secretariat stands at $15.78 million.

The Town was also down 36 percent from Monday. Warner's surprise hit was up one spot from Monday to claim fourth place with $0.61 million. The Town has displayed very solid holding power over the past month and crossed the $75 million mark yesterday as a result. Look for the film to reach the $80 million mark over the upcoming weekend.

My Soul to Take was up one spot to round Tuesday's top five with $0.49 million. The 3D horror film from Universal and Rogue was down 25 percent from Monday, which was a very solid hold compared to most other wide releases. Though as is the case with Life as We Know It, that is more an indication of the film not getting a family boost on Monday. Despite the Tuesday hold, My Soul to Take has still only grossed a lackluster $7.99 million through five days.

Tags: My Soul to Take, The Town, Secretariat, Life as We Know It, The Social Network
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