Due Date and Megamind continued to lead on the eve of the Veterans Day holiday.

‘Due Date’ Still #1, Big Increase for ‘Megamind’

on November 11, 2010 by Daniel Garris

Warner's Due Date led the daily box office for a third consecutive day on Wednesday. The Todd Phillips directed comedy starring Robert Downey Jr. and Zach Galifianakis grossed $2.58 million yesterday and cleared the $40 million mark in the process. Due Date was up a solid 2 percent from Tuesday as Wednesday holds in general were stronger than normal thanks to the eve of the Veterans Day holiday. Due Date should see a strong increase today, but is also extremely likely to fall back to second place as Paramount's family friendly Megamind should experience an even larger increase in business. With a six-day start of $40.11 million Due Date continues to run towards the lower end of pre-release expectations.

Megamind was up a healthy 24 percent from Tuesday to gross $2.32 million on Wednesday. That kept the latest computer animated film from DreamWorks in second place for the day. Megamind has finished in second place for three straight days, but as mentioned is essentially guaranteed to return to first place today. The film is also a heavy favorite to fend off this weekend's three new wide releases to top the weekend box office for a second straight frame. Megamind has grossed $52.06 million in six days, which is in line with expectations and places the film 14 percent ahead of the pace of 2005's Chicken Little.

Fellow Paramoount release Morning Glory claimed third place, but was off to an underwhelming start on its first day in theatres. The PG-13 comedy starring Rachel McAdams and Harrison Ford grossed $1.07 million for the day. With help from Veterans Day business Morning Glory could see a really big percentage increase today. However, even if that is the case, the film looks to have no chance of breaking out this weekend.

Lionsgate's For Colored Girls fell one spot and 12 percent from Tuesday to finish in fourth on Wednesday. Yesterday's performance marked the second straight day that the film experienced the day's weakest daily hold among wide releases, which is never a good sign. For Colored Girls grossed $0.93 million for the day, bringing the film's six-day total to $22.62 million. That is weaker than pre-release expectations, but still solid given the film's modest budget.

Further down on yesterday's chart fellow Lionsgate release Saw 3D crossed the $40 million mark. Yesterday also saw Warner's The Town clear the $90 million mark.

Yesterday also saw the overall yearly domestic box office for 2010 reach the $9 billion mark.  Last year that milestone wasn't reached until November 20th.

Tags: The Town, Saw 3D, For Colored Girls, Morning Glory, Megamind, Due Date

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