It ended up being extremely close between Harry Potter and the Deathly Hallows: Part I and Tangled over the three-day frame.

‘Harry Potter’ Tops ‘Tangled’ by a Hair

on November 29, 2010 by Daniel Garris
Print

The race for first place over the three-day portion of Thanksgiving weekend ended up being much closer than anybody expected. Warner's Harry Potter and the Deathly Hallows: Part I had been the heavy favorite heading into the holiday, but was barely able to hold off the better than expected performance of Disney's Tangled. Deathly Hallows: Part I grossed $49.09 million over the three-day frame, which topped Tangled by just $0.32 million. There was a bit more space between the two over the five-day frame, with the $74.99 million five-day gross of Deathly Hallows: Part I outpacing Tangled by $6.28 million.

Over the three-day frame, Harry Potter and the Deathly Hallows: Part I was down 61 percent from last weekend. That was down significantly more than the 47 percent 2005's Harry Potter and the Goblet of Fire fell during its second weekend. With a ten-day gross of $219.06 million Deathly Hallows: Part I is still running 9 percent ahead of Goblet of Fire, but that lead should continue to shrink with the film's second weekend gross being 10 percent softer than the $54.73 million second weekend gross of Goblet of Fire. At its current pace, Deathly Hallows: Part I is headed for a final domestic gross in the same area as the $301.96 million gross of last year's Harry Potter and the Half-Blood Prince.

Harry Potter and the Deathly Hallows: Part I continued to rule at the international box office with a weekend take of $114 million from 62 foreign territories. Highlights this weekend included a $19.7 million debut in France and second weekend grosses of $13.3 million in the United Kingdom and $10.1 million in Germany. The international total for Deathly Hallows: Part I stands at $383.0 million, placing its worldwide total at a massive $602.1 million.

Tangled finished with respective three-day and five-day grosses of $48.77 million and $68.71 million. Over the five-day frame the crowd pleasing computer animated film opened an impressive 40 percent stronger than the $49.06 million start of 2007's Enchanted. Tangled had been widely expected to open more in line with the opening weekend performance of Enchanted, but the film was ultimately able to blow away those expectations as it became the clear holiday alternative to Harry Potter this weekend. Tangled registered the second largest Thanksgiving weekend debut ever (behind only 1999's Toy Story 2) and the largest debut ever for a non-Pixar computer animated film from Disney (topping the $40.05 million start of 2005's Chicken Little).

Thanksgiving releases typically don't hold up especially well after the holiday, but Tangled is already looking as though it will be an exception. The film received a terrific A+ grade from CinemaScore, which obviously suggests that early word of mouth is excellent. On top of that, December's slate of family releases appears likely to be softer than usual this year, which could also help Tangled in a big way going forward.

Internationally, Tangled grossed $13.8 million from just seven foreign territories. With a gross of $7.5 million, Russia was responsible for 54 percent of that total. Tangled will open in additional nations next weekend, including France and Italy. The film's worldwide total currently stands at $82.5 million.

Given the break out success of Tangled (which skewed quite a bit heavier towards female moviegoers), it was reasonable that both Sony's Burlesque and Fox's Love and Other Drugs opened towards the lower end of expectations. Burlesque grossed $11.95 million over the weekend and $17.30 million in its first five days to finish in fourth, while Love and Other Drugs grossed $9.74 million over the weekend and $13.90 million through five days to claim sixth place. Both films were back-loaded towards the weekend, which was surprising in the case of Burlesque. That could transfer into solid holding power for both films as far as Thanksgiving releases go. With an A- CinemaScore, Burlesque may be turning into an instance of audiences and critics not seeing eye to eye.

Opening a bit lower than expected was CBS Films' Faster. The Dwayne Johnson action vehicle had to settle for seventh place with $8.52 million over the weekend and $12.00 million in its first five days. As was the case with Burlesque, Faster was also surprisingly back-loaded towards the weekend, which could transfer into solid holding power for it as well going forward. It should be noted that the film carried a very modest price tag for its genre.

In platform release, The King's Speech was off to a great start. The Best Picture hopeful from The Weinstein Company opened with $355,450 in three days from just four locations in New York and Los Angeles. That gave the film a per-location average of $88,863. The King's Speech opened 34 percent stronger than the recent platform start of Fox Searchlight's 127 Hours (which also opened in four locations). As for 127 Hours, the film grossed $1.71 million from 293 locations over the weekend and has grossed $4.42 million to date.

Five-day grosses for holdovers in the marketplace included $17.30 million for Paramount's Megamind (third place), $15.89 million for Fox's Unstoppable (fifth place), $10.26 million for Warner's Due Date (eighth place), $6.44 million for Lionsgate's The Next Three Days (ninth place) and $5.36 million for Paramount's Morning Glory (tenth place).

Tags: 127 Hours, The King's Speech, Faster, Love and Other Drugs, Burlesque, Tangled, Harry Potter and the Deathly Hallows: Part I
Print

read all Daily analyses »


0 Comments

No comments were posted.

What do you think?