This weekend's three wide releases were unable to knock Megamind out of first place.

‘Megamind’ Holds off ‘Unstoppable’ to Stay #1

on November 15, 2010 by Daniel Garris

Paramount's Megamind led the box office for a second straight frame this weekend. The latest computer animated film from DreamWorks Animation grossed $29.12 million. That was down 37 percent from last weekend, which was a solid (but not exceptional) percentage hold for an animated release in November. In comparison, some recent second weekend declines for animated films released in November have included 26 percent for last year's A Christmas Carol, 45 percent for 2008's Madagascar 2, 33 percent for 2007's Bee Movie and 21 percent for 2005's Chicken Little. Megamind has grossed $88.82 million through ten days of release, placing it 10 percent ahead of the pace of Chicken Little (which also opened two weeks before a Harry Potter film). With the release of Harry Potter and the Deathly Hallows Part 1 on Friday, next weekend will mark a major test for the holding power of Megamind.

Easily leading the way among this weekend's new releases was Fox's Unstoppable. The Tony Scott directed action-thriller starring Denzel Washington debuted in second place with $22.69 million. The film's opening weekend performance was in line with pre-release expectations. Over the past decade, Denzel Washington has been extremely bankable when it comes to opening a film over $20 million and Unstoppable proved to be no different for the actor. Unstoppable opened 3 percent softer than the $23.37 million start of last year's The Taking of Pelham 1 2 3. But with strong reviews (especially for its genre) and a limited number of upcoming November releases skewing heavily male, Unstoppable has a strong chance of holding up significantly better than Pelham did.

Internationally, Unstoppable grossed $18.2 million this weekend, placing the film's worldwide start at $40.9 million. Grosses in key foreign markets included $4.4 million in China, $2.5 million in France, $1.5 million in Spain, $1.4 million in Germany and $1.3 million in Korea.

Due Date fell one spot and a sizable 53 percent from last weekend to finish in third with $15.42 million. Obviously the latest Todd Phillips directed comedy from Warner Bros. isn't holding up anywhere near as well as The Hangover did back in the summer of 2009 (it fell only 27 percent in its second weekend). However, with the Thanksgiving holiday quickly approaching, Due Date could begin to hold up better going forward, especially on weekdays. Due Date has grossed $58.90 million through ten days, placing it 57 percent ahead of the pace of 2008's Role Models and 27 percent behind 2007's American Gangster. At its current pace it's looking as though Due Date will fall just short of the $100 million milestone.

Internationally, Due Date grossed $17.7 million this weekend from 40 foreign markets. That brings the film's international total to $47.1 million and worldwide total to $106.0 million. Key foreign grosses included a $3.2 million debut in France and second weekend grosses of $3.1 million in the United Kingdom and $2.7 million in Germany.

Skyline opened in a lackluster fourth place with $11.69 million. The Rogue Pictures sci-fi film being distributed by Universal debuted below pre-release expectations. The one real saving grace for Skyline was that it carried a production budget of only $10 million. Skyline had been able to generate a decent level of internet buzz in the weeks leading up to its release, but as is sometimes the case with the genre, that buzz simply didn't translate into grosses at the box office. With the film having generated an opening weekend to Friday ratio of only 2.47 to 1, poor word of mouth already appears to be having a negative effect on the film's performance. Odds are very strong that the film will fade away quickly.

Paramount's Morning Glory rounded out the weekend's top five with $9.20 million. The comedy starring Rachel McAdams and Harrison Ford opened slightly below its modest expectations. The film's five-day start stands at $11.81 million. Morning Glory skewed very heavily towards older and female moviegoers, as 89 percent of the film's audience was over 25 and 72 percent was female. With the film skewing so heavily towards older moviegoers, Morning Glory could hold up well going forward. At the same time, it will also be facing a lot of new competition throughout the rest of the month, so strong holding power isn't a lock at this point either.

After a respectable start last weekend, For Colored Girls took a big hit this weekend. The latest Tyler Perry film from Lionsgate was down a massive 67 percent to claim sixth place with $6.52 million. Internet buzz has been strong for the film, but the R rating of For Colored Girls appears to be keeping some of Perry's fans away. For Colored Girls has grossed $30.69 million through ten days of release and is set to fall short of matching the $47.57 million total gross of last year's Precious.

Turning towards last weekend's pair of platform releases, Summit's Fair Game pulled in $1.02 million from 175 locations this weekend, while Fox Searchlight's 127 Hours grossed $438,539 from just 22 locations. The Doug Liman directed Fair Game was up 57 percent and earned a per-location average of $5,832. The Danny Boyle directed 127 Hours increased by 66 percent and earned a per-location average of $19,934. Respective ten-day totals stand at $1.92 million for Fair Game and $0.81 million for 127 Hours.

Tags: 127 Hours, Fair Game, For Colored Girls, Morning Glory, Skyline, Due Date, Unstoppable, Megamind

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