Megamind experienced a huge increase on Veterans Day to move back into first place.

‘Megamind’ Strong on Veterans Day

on November 12, 2010 by Daniel Garris
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Megamind returned to first place at the daily box office in a very big way on Thursday. The latest 3D computer animated release from Paramount and DreamWorks Animation grossed $7.64 million for the day. That was up a massive 230 percent over Wednesday as the Veterans Day holiday helped the family friendly film enormously yesterday. Megamind started off the midweek slowly on Monday, but really picked up as the holiday approached, a sure sign of just how heavily the film is skewing towards family audiences. Megamind was easily the week's top film with $59.70 million and has a great chance of remaining at the top of the box office this weekend.

After leading the box office for the previous three days, Warner's Due Date slid to second with $3.37 million. The Todd Phillips directed comedy starring Robert Downey Jr. and Zach Galifianakis was up a solid 31 percent from Wednesday. However, it should also be noted that the film experienced one of the day's smaller percentage gains. For the week Due Date finished in second with $43.48 million, which was towards the lower-end of pre-release expectations. Due Date did hold up fairly well during the midweek, which could be a good sign for the film going forward, especially with the Thanksgiving holiday quickly approaching.

For Colored Girls was up one spot and a healthy 67 percent from Wednesday to claim third place. The Tyler Perry directed film from Lionsgate grossed $1.55 million for the day. For Colored Girls placed in third for the week with $24.17 million, which was a bit softer than pre-release expectations but still solid given the film's modest price-tag. The film is currently running 16 percent ahead of the pace of 2008's The Family That Preys and 10 percent behind 2007's Why Did I Get Married?

Though it was up 44 percent from Wednesday, Paramount's Morning Glory continued to underwhelm on Thursday. The comedy starring Rachel McAdams and Harrison Ford was down one spot to finish in fourth with $1.54 million. That places the film's two-day start at just $2.61 million. Given that grosses for Wednesday and Thursday were inflated by the Veterans Day holiday, Morning Glory will have a tough time grossing any more than $10 million over the weekend at this rate.

In platform release, Summit's Fair Game rounded out its first week of release with $80,020 on Thursday, while Fox Searchlight's 127 Hours grossed $30,774. For the week Fair Game grossed a very respectable $898,986 from 46 locations and 127 Hours grossed an impressive $372,989 from just 4 locations. Both films will look to build momentum this weekend as Fair Game will be playing in 175 locations and 127 Hours will be playing in 22 locations.

Tags: 127 Hours, Fair Game, Morning Glory, For Colored Girls, Due Date, Megamind
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