Saw 3D continued to lead on Monday, while Jackass 3D stabilized nicely with Halloween behind us.

Solid Monday Hold for ‘Saw 3D’

on November 02, 2010 by Daniel Garris

Saw 3D topped the daily box office for a fourth consecutive day on Monday. The seventh installment of the horror franchise from Lionsgate grossed $1.99 million for the day. That was down 65 percent from Sunday, which represented a solid daily hold given that the film was coming off a Halloween inflated performance on Sunday. In comparison, last year's Saw VI fell 64 percent on its first Monday, while 2008's Saw V fell 70 percent. However, both of those films still had Halloween in front of them, making the Monday hold for Saw 3D a bit more impressive. Saw 3D is performing in line with expectations thus far with a four-day start of $26.22 million. The film is currently running 75 percent ahead of Saw VI, but 17 percent behind the pace of Saw V.

Paramount's Paranormal Activity 2 placed in second with $1.33 million. The low-budget horror sequel was down 68 percent from Sunday, which represented the day's largest daily decline among wide releases. That certainly wasn't surprising given the film's Halloween appeal this past weekend. The film was down a reasonable 45 percent from last Monday, though it should be noted that holds from last Monday were strong in general yesterday. Paranormal Activity 2 has outpaced expectations with an eleven-day start of $67.00 million, but is likely to fall off quickly going forward with Halloween now behind us.

Fellow Paramount release Jackass 3D moved up to third on Monday after finishing in fourth over the weekend. With a Monday gross of $1.09 million, Jackass 3D was down only 44 percent from Sunday and down 39 percent from last Monday. Whereas Saw 3D and Paranormal Activity 2 were helped by Halloween this weekend, Jackass 3D was clearly hampered by the holiday falling during the weekend. Jackass 3D has grossed a very impressive $102.74 million through 18 days of release.

Summit's Red claimed fourth place with $0.95 million. That was down 63 percent from Sunday and down an extremely slim 15 percent from last Monday as the action-comedy continues to hold up very nicely. Red has grossed a better than expected $59.78 million through 18 days of release and is set to cross the $60 million mark today. Red is currently running 14 percent ahead of the pace of last year's Law Abiding Citizen.

Hereafter rounded out the day's top five with $0.56 million. The Clint Eastwood directed film from Warner Bros. was down 66 percent from Sunday and down 37 percent from last Monday. Hereafter has displayed lackluster holding power thus far, especially for a Clint Eastwood directed film. The film has grossed just $22.82 million after eleven days of wide release and is likely to continue to fall off relatively quickly going forward.

Tags: Hereafter, Red, Jackass 3D, Paranormal Activity 2, Saw 3D

read all Daily analyses »


No comments were posted.

What do you think?