Unstoppable continued to lead on Wednesday, while Due Date and Megamind switched positions once again.

‘Unstoppable’ Leads on Wednesday

on November 18, 2010 by Daniel Garris

Unstoppable led the daily box office for a third straight day on Wednesday. Fox's action-thriller starring Denzel Washington grossed $1.45 million, which was down 22 percent from Tuesday. Unstoppable has grossed $27.52 million in its first six days and is set to clear the $30 million mark on Friday. With Warner's Harry Potter and the Deathly Hallows Part 1 set to take the box office by storm on Friday, Unstoppable (like all other wide releases) should experience a significant slide this weekend. However, the film should be able to rebound nicely over the upcoming Thanksgiving holiday frame.

Warner's Due Date was up one spot to move back into second place. The R-rated comedy grossed $1.11 million, which was down 17 percent from Tuesday and down 57 percent from last Wednesday. It should be noted that yesterday's grosses in general were down significantly from last Wednesday when grosses were inflated by the eve of the Veterans Day holiday. Due Date has grossed $62.48 million through 13 days of release and is set to clear the $70 million mark by the end of the weekend.

Megamind fell 22 percent and one spot from Tuesday to place in third on Wednesday. The 3D computer animated film from Paramount and DreamWorks grossed $1.05 million, as it trailed Due Date by $59,817 for the day. Megamind was down 55 percent from last Wednesday. The film's 13-day gross stands at $92.33 million, which is in line with expectations and places the film 11 percent ahead of the pace of 2005's Chicken Little.

Fellow Paramount release Morning Glory held steady in fourth place with $0.68 million. The PG-13 comedy fell 22 percent from Tuesday and a very reasonable 36 percent from last Wednesday's opening day performance. Morning Glory has grossed an underwhelming $14.00 million in eight days of release, but is starting to show some signs that point towards very solid holding power for it going forward.

Universal's Skyline remained in fifth place, but experienced the day's largest daily decline among wide releases in the process. Skyline grossed $0.56 million, which was down 26 percent from Tuesday. Lackluster word of mouth is clearly having an effect on the low-budget sci-fi film already. Skyline has grossed $13.74 million in six days, but should continue to lose momentum very quickly.

Summit's Fair Game grossed $89,908 from 175 locations, while Fox Searchlight's 127 Hours grossed $44,724 from 22 locations. That gave Fair Game and 127 Hours respective daily per-location averages of $514 and $2,033. Through 13 days of platform/limited release Fair Game has grossed $2.18 million and 127 Hours has grossed $0.94 million. Both films will expand once again this weekend, with Fair Game set to play in 386 locations and 127 Hours to play in 108 locations beginning on Friday.

Tags: 127 Hours, Fair Game, Skyline, Morning Glory, Megamind, Due Date, Unstoppable

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