No Strings Attached topped The Green Hornet this weekend to take first place in a fairly close race between the two.

First Place Debut for ‘No Strings Attached’

on January 24, 2011 by Daniel Garris

As was widely expected Paramount's No Strings Attached claimed first place this weekend. The R-rated romantic comedy starring Natalie Portman and Ashton Kutcher debuted with $19.65 million. Due to yesterday's NCF and AFC Championship games, Sunday grosses ended up being softer than estimated by the studios nearly across the board.

No Strings Attached was off to a very solid start this weekend, especially when considering the film's $25 million production budget. No Strings Attached opened 3 percent softer than the $20.17 million start of 2008's What Happens in Vegas... While No Strings Attached will have a tough time matching the holding power of What Happens in Vegas..., it could very well hold up well in its own right as it faces no new direct competition until February 11 when Sony's Just Go with It enters the marketplace.

Sony's The Green Hornet slid one spot from its first place debut last weekend to finish in a close second. The big-budget 3D film grossed $17.68 million, which was down a reasonable 47 percent from last weekend's three-day frame. The Green Hornet experienced a healthy 72 percent daily increase on Saturday, a sure sign that the film is making an impact with family audiences. The Green Hornet has grossed $63.02 million through ten days of release. That places the film 3 percent behind the pace of 2009's Paul Blart: Mall Cop (which fell 32 percent in its second weekend) and 4 percent ahead of the pace of last year's The Book of Eli (which fell 52 percent in its second weekend).

The Dilemma experienced a similar decline from last weekend, as it was down one spot and down 49 percent to take third with $9.11 million. After a lackluster start last week, Universal's comedy starring Vince Vaughn and Kevin James was able to avoid a freefall in its second weekend of release. The film's PG-13 rating likely helped soften the hit it took from No Strings Attached this weekend. With that said, the ten-day start for The Dilemma stands at a disappointing $32.75 million. At its current pace The Dilemma is headed for a final domestic gross in the neighborhood of $50 million.

This weekend's most impressive performance was once again perhaps that of The King's Speech. The Oscar hopeful for Best Picture from The Weinstein Company took fourth place with $7.85 million. The film was down a very slim 14 percent from last weekend. With Oscar nominations being announced on Tuesday, the film should hold up very well once again this coming week. The King's Speech has exceeded expectations with $57.31 million to date and will soon top the $60 milion mark.

Fellow Oscar hopefuls continued to hold up nicely as well. Paramount's True Grit fell 33 percent from last weekend to round out the weekend's top five with $7.33 million. Fox Searchlight's Black Swan fell 30 percent to finish in sixth with $5.87 million and Paramount's The Fighter slid just 18 percent to take eighth with $4.16 million. Respective domestic totals stand at $137.96 million for True Grit, $83.25 million for Black Swan and at $72.68 million for The Fighter. All three films will hope to benefit this week from potential Best Picture nominations.

In its first weekend of major international release Black Swan grossed $10.9 million from nine foreign markets this weekend. Key grosses included $4.2 million in The United Kingdom, $3.0 million in Germany and $2.6 million in Australia.

Back on the domestic front, it was a tough start for The Way Back in limited release. The Peter Weir directed film from Newmarket grossed just $1.21 million from 678 locations. That gave the film a per-location average of $1,782. The Weinstein Company's The Company Men was off to a much better per-location average of $6,111. The drama starring Ben Affleck opened with $647,797 while playing in 106 locations this weekend.

Tags: The Company Men, The Way Back, The Fighter, Black Swan, True Grit, The King's Speech, The Dilemma, The Green Hornet, No Strings Attached

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