Sony's Just Go With It led the way on Thursday with $1.88 million. The romantic comedy starring Adam Sandler and Jennifer Aniston was up 6 percent over Wednesday and has now led the daily box office for six consecutive days. Just Go With It opened towards the lower end of expectations, but was still the week's top film with a seven-day start of $42.56 million. The film has also been holding up well thus far, so it is likely to continue to do so over the four-day holiday weekend.
Disney's Gnomeo and Juliet was up a healthy 16 percent over Wednesday to remain in second place with $1.01 million. As we head into the holiday weekend films aimed at family audiences held up nicely on Thursday. Gnomeo and Juliet greatly exceeded expectations this week with a third-place finish of $31.02 million. The film should hold up extremely well over Presidents Day weekend, which is traditionally a strong weekend for family fare.
Justin Bieber: Never Say Never was also up 16 percent from Wednesday. The 3D documentary from Paramount held steady in third with $0.96 million. For the week Never Say Never finished in a strong second place with $34.13 million. Including preview grosses, the film's domestic total stands at $34.87 million. However, even with the aid of the holiday frame, Never Say Never is likely to take a big dive over the weekend.
The King's Speech took fourth place with $0.64 million. The Oscar nominee for Best Picture was up 6 percent over Wednesday. The film finished in sixth for the week with $10.27 million. The King's Speech has grossed $96.71 million to date and has now surpassed the current total domestic gross of Sony's The Social Network ($96.67 million).
The Eagle grossed $0.53 million, to once again land in fifth place. The Channing Tatum vehicle from Focus was up just 1 percent from Wednesday, which represented one of the day's poorer daily holds among wide releases. For the week The Eagle grossed $11.51 million. That was good enough for fourth place for the frame and was towards the higher end of the film's modest pre-release expectations.
Fox Searchlight's Cedar Rapids rounded out its first week of platform release with $22,140 on Thursday. The indie comedy starring Ed Helms grossed $401,478 from 15 locations for the week. Beginning today Cedar Rapids will be playing in 102 locations.