Just Go With It and Gnomeo and Juliet led the way on Valentine's Day.

Big Valentine’s Day for ‘Just Go With It’

on February 15, 2011 by Daniel Garris
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After a close first place finish over the weekend, Sony's Just Go With It led Monday's Valentine's Day box office in a big way with $6.04 million. The PG-13 romantic comedy starring Adam Sandler and Jennifer Aniston was down just 22 percent from Sunday, as it was the obvious first choice for Valentine's Day audiences. In comparison, Just Go With It held up a bit better than 2005's Hitch, which experienced a 29 percent daily slide in the same situation. Just Go With It has grossed a $36.55 million through four days of release. The film is currently running 28 percent behind the pace of Hitch and 19 percent behind the pace of 2004's 50 First Dates.

Disney's Gnomeo and Juliet took second place with $2.70 million. The 3D computer animated film was down 64 percent from Sunday, which represented a strong first Monday hold for a family film at this time of year. Gnomeo and Juliet was certainly helped out yesterday (and throughout this past weekend as a whole) by also serving as a Valentine's Day choice for moviegoers. Gnomeo and Juliet has greatly exceeded expectations thus far with a four-day start of $28.06 million, placing it 57 percent ahead of the pace of 2009's Coraline.

Justin Bieber: Never Say Never finished in third for the day with $1.76 million. The high-profile 3D documentary was down a sharp 73 percent from Sunday. That is a clear sign of both how young the film is skewing and how front-loaded the film is likely to be throughout its run. Nonetheless, Justin Bieber: Never Say Never has already grossed $32.01 million in four days (including additional minor grosses from last Wednesday). That places Never Say Never 7 percent behind the pace of 2008's Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour.

Sony's The Roommate and Paramount's No Strings Attached also proved to be strong Valentine's Day performers. The Roommate was down just 6 percent from Sunday to take fourth with $1.58 million, while No Strings Attached was up 2 percent from Sunday to round out Monday's top five with $1.53 million. Compared to last Monday, The Roommate was up 124 percent and No Strings Attached was up 134 percent. Respective domestic totals for The Roommate and No Strings Attached stand at $27.36 million and $61.56 million.

Tags: Justin Bieber: Never Say Never, Gnomeo and Juliet, Just Go With It, The Roommate, No Strings Attached
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