The Roommate and Sanctum both debuted in line with pre-release expectations.

‘The Roommate’ Leads Super Bowl Weekend

on February 07, 2011 by Daniel Garris

Sony's The Roommate opened in line with expectations to score a first place finish of $15.00 million over Super Bowl weekend. Not surprisingly the modestly budgeted PG-13 thriller played strongest with female audiences under 21, as 65 percent of its audience was female and 61 percent of its audience was under 21. Compared to previous PG-13 thrillers from Screen Gems to open over Super Bowl weekend, The Roommate opened slightly ahead of the $14.71 million start of 2007's The Messengers, but behind both the respective $21.61 million and $19.02 million debuts of 2006's When a Strangers Calls and 2005's Boogeyman. Given the performances of those films it is extremely likely that The Roommate will be quite frontloaded going forward.

Universal's Sanctum landed in second place with $9.45 million. The James Cameron produced 3D film opened on the low end of its modest expectations. Sanctum was fairly evenly split between female moviegoers (53 percent) and male moviegoers (47 percent). However, the film skewed quite heavily towards moviegoers 30 and over (65 percent), as its R-rating helped keep younger moviegoers away. 3D IMAX screens were responsible for 17 percent of the film's gross. Sanctum grossed an additional $3.1 million on the international front ($1.6 million from Australia and $1.5 million from the United Kingdom).

No Strings Attached was down one spot from last weekend to take third place this weekend. Paramount's R-rated romantic comedy was down a respectable 40 percent to gross $8.00 million. No Strings Attached crossed the $50 million mark this weekend and has now grossed $51.39 million in 17 days. The film has held up nicely thus far, but will face a major test next weekend when Sony's Just Go with It enters the marketplace on Friday.

The King's Speech continued to remain a major box office player as it claimed fourth place with $7.71 million. The Best Picture nominee from The Weinstein Company was down 30 percent from last weekend's fifth place performance. Thanks in part to tremendous word of mouth and continued Oscar buzz, The King's Speech has grossed $83.53 million to date. That leaves it just $16.47 million away from the $100 million milestone.

Sony's The Green Hornet rounded out the weekend's top five with $5.97 million. That was down one spot and 47 percent from the previous weekend. The Green Hornet has grossed $87.09 million in 24 days and is now just $12.91 million away from becoming the first release of 2011 to join the $100 million domestic club.

As was widely expected, both of last weekend's new releases experienced tumbles in their second weekend of release. Warner's The Rite was down five spots and a massive 62 percent to land in sixth with $5.59 million, while CBS Films' The Mechanic was down four spots and 54 percent to claim seventh with $5.30 million. Both films were clearly hurt by the combination of the Super Bowl and the weekend's new releases. Respective ten-day grosses for The Rite and The Mechanic stand at $23.70 million and $20.01 million.

This weekend's combined box office of $87.4 million was down a sharp 23 percent from the same weekend last year. Weekend grosses have now been down 13 straight weekends from respective weekend grosses from the previous year. The record-breaking success of Avatar at this time last year has obviously been largely responsible for the year to year declines over the last eight weekends.

Though it is approaching the end of its domestic run, Disney's Tangled is still a major factor internationally. The computer animated film grossed $23.7 million overseas this weekend. That brings the film's international total to $285.1 million and worldwide total to $477.2 million.

Other notable international performances this weekend included $12.8 million for Fox Searchlight's Black Swan, $10.4 million for Fox's Gulliver's Travels and $9.2 million for Yogi Bear. To date Black Swan has grossed $48.0 million internationally and $143.9 million worldwide, Gulliver's Travels has grossed $140.1 million internationally and $181.7 million worldwide and Yogi Bear has grossed $47.1 million internationally and $142.5 million worldwide.

Tags: Tangled, The Mechanic, The Rite, The Green Hornet, The King's Speech, No Strings Attached, Sanctum, The Roommate

read all Daily analyses »


No comments were posted.

What do you think?