Limitless led the daily box office for a seventh straight day on Thursday. The Relativity release starring Bradley Cooper grossed $1.61 million, which was up 1 percent from Wednesday. Given the film's day to day holds thus far, it appears that the film is being affected by the NCAA Basketball Tournament more than most other wide releases are. Limitless exceeded pre-release expectations with $26.06 million in its first week of release. That was easily good enough for first place for the week and already makes the film the highest grossing to date for Relativity in its short history as a domestic distributor.
The Lincoln Lawyer held steady in second place with $1.08 million. The Lionsgate drama starring Matthew McConaughey was down 2 percent from Wednesday, which surprisingly represented the day's poorest daily hold among wide releases. The Lincoln Lawyer finished in fourth place for the week with a better than expected $17.97 million. That places the film 9 percent behind the pace of 2009's Ghosts of Girlfriends Past.
Paramount's Rango was up one spot and a healthy 7 percent from Wednesday to take third on Thursday with $1.05 million. The computer animated film featuring Johnny Depp was down 49 percent from last Thursday's Spring Break inflated performance. For the week Rango took second place with $19.30 million. Rango has grossed $96.56 million through three weeks of release and is obviously set to reach the $100 million domestic milestone this weekend.
Battle: Los Angeles slid one spot to fourth with $1.00 million. Sony's sci-fi action film was unchanged from Wednesday and down 51 percent from last Thursday. Battle: Los Angeles finished in third for the week with $18.98 million, but was down a sharp 59 percent from its opening week performance. The two-week total for Battle: Los Angeles stands at $64.98 million, placing it 4 percent behind the pace of 2008's 10,000 B.C.
Universal's Paul rounded out the day's top five with $0.94 million. The R-rated sci-fi comedy starring Simon Pegg and Nick Frost was up 3 percent over Wednesday. Paul grossed $17.10 million in its first seven days of release, which placed the film in fifth for the week. The film is running in line with expectations thus far and held up reasonably well during the midweek (especially when considering its typically front-loaded genre).