Rango and The Adjustment Bureau continued to lead the way on Thursday.

$45.6 Million for ‘Rango’ In First Week

on March 11, 2011 by Daniel Garris

Paramount's Rango grossed $1.77 million on Thursday to lead the daily box office for a seventh consecutive day. The computer animated film featuring Johnny Depp was up a solid 9 percent over Wednesday. Rango was easily the week's top film with a seven-day start of $45.60 million. However, that was on the lower end of expectations and was 28 percent softer than the first week performance of last year's How to Train Your Dragon (which had the added benefits of higher priced 3D tickets and opening closer to the Easter holiday). Rango is expected to fall out of first place this weekend with Sony's Battle: Los Angeles entering the marketplace today.

The Adjustment Bureau grossed $1.38 million to remain in second place. The Matt Damon vehicle from Universal was up 8 percent over Wednesday. The Adjustment Bureau finished in second place for the week with a solid seven-day start of $26.99 million. That was the strongest start of Damon's post-Bourne Ultimatum vehicles and was 44 percent stronger than the first week performance of last year's much more expensive Green Zone. With the film skewing heavily towards moviegoers over the age of 30, it may be able to hold up better than most against this weekend's new releases.

Warner's Hall Pass held steady in third with $0.70 million. The R-rated comedy starring Owen Wilson was up 1 percent over Wednesday and down 33 percent from last Thursday. For the week Hall Pass finished in fourth with $11.85 million. The film was down just 34 percent from its opening week performance and has now grossed $29.83 million in two weeks. Hall Pass is currently running 5 percent behind the pace of last year's Hot Tub Time Machine.

Beastly was up 9 percent from Wednesday to gross $0.47 million on Thursday. The CBS Films release aimed at teens bounced back a bit on Thursday after taking a clear hit from American Idol on Wednesday. Beastly finished in third place for the week with a slightly stronger than expected $11.89 million. That places Beastly 11 percent ahead of the pace of last year's Remember Me. Beastly has held up fairly well thus far, but is likely to take a hit from Warner's Red Riding Hood this weekend.

Take Me Home Tonight rounded out its first week in theatres with $0.26 million on Thursday. The R-rated comedy from Relativity Media was down 4 percent from Wednesday and grossed just $4.62 million in its first week of release. Take Me Home Tonight will disappear from theatres before long and marks another poor performer for Relativity. The distributor will look to turn things around a week from now when it releases Limitless in theatres on March 18th.

Tags: Take Me Home Tonight, Beastly, Hall Pass, The Adjustment Bureau, Rango

read all Daily analyses »


No comments were posted.

What do you think?