'Battle: Los Angeles' Starts Strong, 'Red Riding Hood' Off To Modest Start, 'Mars Needs Moms' Bombs

on March 13, 2011 by Phil Contrino

Sony is estimating a $36 million debut for Battle: Los Angeles. The overall CinemaScore rating for the sci-fi flick is currently a B, with males under 18 giving it an A. Males made up 68% of the audience and 55% of the opening weekend crowd was over 25. Internationally, Battle: LA raked in $16.7 million.

Red Riding Hood is off to a modest start. Warner Bros. is estimating $14.1 million. That represents only a small jump from star Amanda Seyfried's last debut: Letters to Juliet at $13.5 million. The overall CinemaScore rating is B-. 64% of the audience is female and 56% is under 25.

Mars Needs Moms will surely go down as one of the biggest duds of the year. Disney is estimating only $6.8 million, which is a disaster considering that the film reportedly cost $150 million to make.

Comparison Data:

Jan. 1 to March 13, 2011: $1,736,373,000*
Jan. 1 to March 13, 2010: $2,210,534,000
Total Decrease: $474,161,000, -21.4%

March 1 to March 10, 2011: $321,546,000*
March 1 to March 13, 2010: $396,306,000
Total Decrease: $74,760,000, -18.8%

March 11 to March 13, 2011: $130,000,000*
March 12 to March 14, 2010: $146,816,000
Total Decrease: $16,816,000, -11.4%


Check back tomorrow for weekend actuals.

Additional reporting by Daniel Garris.

Tags: Battle: Los Angeles, Red Riding Hood, Mars Needs Moms

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