Rango overtook Battle: Los Angeles on Thursday to return to first place.

‘Rango’ Leads on St. Patrick’s Day

on March 18, 2011 by Daniel Garris

After spending the previous six days in second place, Paramount's Rango returned to the top of the box office on Thursday. The computer animated film featuring Johnny Depp grossed $2.048 million on St. Patrick's Day. Rango and Sony's Battle: Los Angeles were separated by only $25,198 for the day. Thanks in part to continued Spring Break grosses, Rango was up a healthy 16 percent over last Thursday. Rango finished in second place for the week with $31.66 million. That was down 31 percent from the film's opening week performance and brings its two-week total to $77.26 million.

Battle: Los Angeles fell 14 percent and one spot from Wednesday to claim second on Thursday. The sci-fi action film grossed $2.023 million for the day. Battle: Los Angeles experienced another significant decline on Thursday, but it was quite understandable as the combination of St. Patrick's Day festivities and the start of the NCAA Basketball Tournament took a toll on Thursday's box office. For the week Battle: Los Angeles still took first place with a slightly better than expected $46.00 million. That places the film 3 percent ahead of the pace of 2008's 10,000 B.C.

Warner's Red Riding Hood held steady in third place with $1.01 million. The fantasy horror film starring Amanda Seyfried was down a reasonable 10 percent from Wednesday, but midweek grosses for the film as a whole were underwhelming this week. Red Riding Hood finished in third for the week with a seven-day start of $18.71 million. That was softer than expected and was just 2 percent stronger than the first week performance of Seyfried's previous film, last year's Letters to Juliet.

The Adjustment Bureau grossed $0.898 million to remain in fourth. The Matt Damon vehicle from Universal was down 15 percent from Wednesday and down 35 percent from last Thursday. Clearly the combination of St. Patrick's Day and the NCAA Basketball Tournament affected The Adjustment Bureau more than most yesterday. The Adjustment Bureau finished in fourth for the week with $15.85 million and has now grossed $42.85 million through two weeks of release.

Disney's Mars Needs Moms rounded out Thursday's top five with $0.72 million. The big-budget 3D motion capture film experienced one of the day's better daily holds, as it was down 6 percent from Wednesday. Mars Needs Moms held up well during the midweek, but in the bigger picture that didn't mean a lot after the film's extremely disappointing start last weekend. Mars Needs Moms grossed just $10.08 million in its first seven days, which placed it in fifth for the week.

On the platform front Focus' Jane Eyre rounded out its first week with $16,393 on Thursday, while Anchor Bay's Kill the Irishman grossed $7,640. This week Jane Eyre grossed $253,105 from 4 locations in New York and Los Angeles. Kill the Irishman grossed $192,001 from 5 locations in New York, Los Angeles and Cleveland. Both films are expanding today; Jane Eyre will be playing in 26 locations this weekend and Kill the Irishman will be playing in 21 locations.

Tags: Kill the Irishman, Jane Eyre, Mars Needs Moms, The Adjustment Bureau, Red Riding Hood, Battle: Los Angeles, Rango

read all Daily analyses »


No comments were posted.

What do you think?