HOP easily led the unchanged top five on Thursday.

$46.5 Million for ‘HOP’ in First Week

on April 08, 2011 by Daniel Garris

HOP rounded out its first week in theaters on Thursday with a seventh consecutive first place performance at the daily box office. The Easter themed family film from Universal and Illumination Entertainment was unchanged from Wednesday. HOP exceeded expectations in a big way this week with $46.46 million, as it was the week's top film with ease. The first week performance of HOP was 2 percent stronger than the recent first week performance of Paramount's Rango, with neither film having had the benefit of higher priced 3D admissions. HOP should hold up well this weekend, before taking a hit from Fox's Rio next weekend.

Summit's Source Code held steady in second with $1.11 million. The PG-13 sci-fi thriller starring Jake Gyllenhaal was up 3 percent over Wednesday. Source Code took second place for the week with a seven-day start of $19.57 million. That was towards the lower end of pre-release expectations and 25 percent weaker than the recent first week performance of Relativity's Limitless. Source Code will hope to hold up well for its genre this weekend with the benefit of strong critical reviews.

Insidious grossed $0.96 million to remain in third place. The first release from new distributor FilmDistrict was up 5 percent over Wednesday, which is a promising sign for the film as it heads into the weekend. Insidious exceeded expectations with $17.36 million in its first seven days and finished in third for the week. Thus far the film has held up quite well for a PG-13 horror film, a genre that is typically quite front-loaded at the box office.

Limitless remained in fourth place on Thursday with $0.75 million. The PG-13 thriller starring Bradley Cooper was up 2 percent from Wednesday and down 39 percent from last Thursday. Limitless took fourth place for the week with $12.49 million. That was down 38 percent from the previous frame and places the film's three-week total at a better than expected $58.69 million.

Lionsgate's The Lincoln Lawyer rounded out the day's unchanged top five with $0.59 million. The Matthew McConaughey vehicle was up 1 percent over Wednesday and down 35 percent from last Thursday. The Lincoln Lawyer finished in sixth for the week with $9.27 million and has now grossed a very solid $41.85 million in three weeks of release.

Tags: The Lincoln Lawyer, Limitless, Insidious, Source Code, HOP

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