HOP easily led the domestic box office this weekend, while Rio was off to a great start internationally.

‘HOP’ #1 Domestically, ‘Rio’ #1 Internationally

on April 11, 2011 by Daniel Garris

Universal's HOP continued to dominate the domestic box office this weekend with a first place performance of $21.30 million. The Easter themed family film from Illumination Entertainment was down a respectable 43 percent from last weekend's stronger than expected start. HOP has grossed a terrific $67.75 million in its first ten days of release, placing it nearly on par with the $68.21 million Paramount's Rango had totaled at the same point in its run. With Fox's Rio hitting theaters on Friday, HOP is likely to take a big hit next weekend. However, HOP will also have a great chance of rebounding afterwards as the Easter holiday approaches.

HOP continues to perform much weaker internationally, where it grossed $5.9 million from 32 foreign territories this weekend. The film's international total now stands at $15.1 million, which places its worldwide total at $82.9 million. There is no question that the presence of Rio is having a huge effect on Hop internationally.

Speaking of Rio, the anticipated computer animated release was off to a terrific international start this weekend. While it doesn't open domestically until Friday, Rio has already grossed $55.0 million internationally from 72 foreign territories. Rio was especially strong in Russia ($10.4 million), Brazil ($8.3 million) and in Mexico ($5.3 million). Other key debuts included Germany ($3.4 million), China ($3.3 million) and Spain ($2.1 million). Rio wasn't as strong in the United Kingdom and Australia ($2.3 million and $2.2 million respectively), but is expected to pick up in those markets as Easter approaches.

Back on the domestic front, this weekend's four new releases opened in very close proximity to one another. Yesterday Focus' Hanna had been projected to finish in third, but it moved up to second when everything was said and done. The action film starring Saoirse Ronan, Eric Bana and Cate Blanchett opened ahead of pre-release expectations with $12.37 million. Hanna was easily the weekend's best reviewed film among critics, which appears to have helped it out significantly this weekend, especially in its battle with Warner's Arthur. With its PG-13 rating, Hanna will hope to serve as alternative next weekend to the R-rated Scream 4.

Arthur had to settle for a lackluster third place start of $12.22 million. The PG-13 comedy remake starring Russell Brand, Helen Mirren and Jennifer Garner had been expected to open in the mid to high teens. Arthur opened 30 percent softer than the $17.57 million start of last year's Get Him to the Greek. The film managed a per-location average of just $3,731, which combined with poor critical reviews, will likely lead to it quickly disappearing from theaters. The film's opening weekend to Friday ratio of 2.72 to 1 isn't very promising either.

Sony's Soul Surfer opened in fourth place with $10.60 million. The PG-13 film starring AnnaSophia Robb, Helen Hunt and Dennis Quaid opened in line with its growing expectations. Soul Surfer received an A+ rating from CinemaScore and held up fairly well as the weekend went on (it generated an opening weekend to Friday ratio of 2.91 to 1). Both of those are positive signs for the TriStar release going forward. It should also be noted that Soul Surfer was the least expensive of this weekend's four wide releases and had the smallest location count.

The news was less promising for Universal's Your Highness. The R-rated comedy starring Danny McBride, James Franco and Natalie Portman opened with a disappointing $9.36 million to land in sixth. Your Highness opened with $3.77 million on Friday, but held up poorly as the weekend went on. With an opening weekend to Friday ratio of just 2.49 to 1, the film is likely to be quite front-loaded going forward. Your Highness was produced for $50 million, which was the largest production budget of this weekend's wide releases.

Insidious held up surprisingly well in its second weekend of release. The first release from new distributor FilmDistrict grosses $9.37 million, which was down only 29 percent from last weekend. The hold was especially impressive when considering that PG-13 horror films are typically extremely front-loaded towards opening weekend. Insidious has grossed a better than expected $26.73 million in ten days.

Tags: Insidious, Your Highness, Soul Surfer, Arthur, Hanna, Rio, HOP

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