‘HOP’ Leads with $2.27 Million on Monday

on April 05, 2011 by Daniel Garris

HOP led the daily box office with ease for a fourth straight day on Monday. The Easter themed family film from Universal and Illumination Entertainment grossed $2.27 million for the day. HOP was down 78 percent from Sunday, which is a fairly typical first-Monday decline for a family film at this time of year. With an impressive four-day start of $39.82 million, HOP has exceeded pre-release expectations in a big way and will zoom past the $40 million mark today. HOP is currently running a slim 1 percent behind the recent four-day start of Paramount's Rango.

Summit's Source Code was down 70 percent from Sunday to take second with $1.10 million on Monday. The modestly budgeted sci-fi thriller starring Jake Gyllenhaal has grossed $15.91 million through four days of release. The film continues to perform towards the lower end of pre-release expectations and is currently running 24 percent behind the pace of Relativity's Limitless at the same point in its run. Source Code hopes to hold up well going forward with the aid of strong critical reviews.

Insidious finished in a close third with an estimated $1.05 million. The ultra low-budget horror film from new distributor FilmDistrict trailed Source Code by just $47,229 for the day. Insidious continues to outpace expectations with a four-day start of $14.32 million. Just as importantly, Insidious continues to hold up very well for a PG-13 horror film, as it was down 66 percent from Sunday. That represented one of the day's better daily holds among wide releases and is another promising sign for the film.

Limitless placed in fourth with $0.71 million. The PG-13 thriller starring Bradley Cooper was down 69 percent from Sunday and down 44 percent from last Monday. Declines from last Monday were inflated in general thanks to competition from the NCAA Basketball Championship game. Limitless has now grossed a better than expected $56.22 million in 18 days of release.

Diary of a Wimpy Kid: Rodrick Rules rounded out the day's top five with $0.61 million. The family sequel from Fox was down 78 percent from Sunday and down a sizable 52 percent from last Monday. Wimpy Kid: Rodrick Rules continues to run in line with expectations with an eleven-day gross of $38.80 million. The film is currently running 4 percent ahead of the pace of last year's Diary of a Wimpy Kid, but that lead will continue to shrink.

Tags: Insidious, Limitless, Diary of a Wimpy Kid: Rodrick Rules, Source Code, HOP

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