Moviegoers are clearly still in the mood for family fare, as Rio and HOP continued to lead the way on Wednesday.

‘Rio’ and ‘HOP’ Remain Strong on Wednesday

on April 21, 2011 by Daniel Garris

Rio grossed $3.64 million on Wednesday to lead the daily box office for a sixth consecutive day. Fox's 3D computer animated film was down 13 percent from Tuesday. Compared to other wide releases, that represented an average hold for the day as films in general held up better than usual for a Wednesday. Rio topped the $50 million mark yesterday and has now grossed $50.31 million in six days. The film is currently running 13 percent behind the pace of last year's How to Train Your Dragon. With the benefit of good word of mouth and the Easter holiday, Rio should hold up nicely over the weekend.

Universal's HOP held steady in second place with $1.44 million. The Easter themed family film was down 8 percent from Tuesday and up a very healthy 60 percent over last Wednesday. After taking a significant hit from Rio last weekend, HOP is clearly building back up momentum as Easter approaches and appears set to experience a great hold this weekend. With a 20-day gross of $86.27 million, HOP is currently running 10 percent behind the pace of Rango at the same point in its run.

Scream 4 continued to claim third place with a daily gross of $1.13 million. However, the horror sequel from The Weinstein Company experienced the day's poorest daily hold among wide releases for a second straight day, as it was down 23 percent from Tuesday. After a lackluster start this past weekend, Scream 4 has been losing momentum very quickly during the midweek, which isn't a good sign going forward. The six-day start from Scream 4 stands at $22.64 million.

Sony's Soul Surfer was up two spots from Tuesday to claim fourth place with $0.76 million. The TriStar release fell just 4 percent from Tuesday and was up 61 percent over last Wednesday. Like HOP, Soul Surfer is experiencing a clear increase in midweek business as Easter approaches. Soul Surfer has grossed $22.04 million through 13 days of release and should continue to hang around for a while thanks in part to strong word of mouth.

Tags: Soul Surfer, Scream 4, HOP, Rio

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