'Rio' Claims Top Spot During Up Weekend; 'Scream 4' Underwhelms

on April 17, 2011 by Phil Contrino
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For only the second time this year, the domestic weekend total is stronger than the corresponding weekend in 2010 (see comparison data below). The increase is due in large part to the strong performance of Rio, the weekend's #1 film.

20th Century Fox's Rio was able to take in a healthy $10.2 million on Friday and $17.2 million on Saturday, which puts it on pace for $40 million during its debut frame. The 65% jump from Friday to Saturday is a very promising sign. Fox is reporting that 53% of the audience was female, and there was even split between over 25 and under 25. The overall CinemaScore rating is an A. Look for director Carlos Saldanha's latest effort to hold up very well in the weeks to come as families search out wholesome entertainment. The Ice Age director has likely launched another franchise for Fox. Rio's worldwide haul is already $168 million.

Scream 4 was able to take in only $8 million on Friday and $6.7 million on Saturday. The sequel may hold up a little better than most horror films considering that it mixes quite a bit of comedy in with its scares. The Weinstein Company is reporting that 52% of the audience was female, and 54% was under 25. The overall CinemaScore rating is a weak B-. Wes Craven's latest needs to make as much money as it can before facing tough competition for the attention males 18-34 when Fast Five hits on April 29.

Robert Redford's The Conspirator is off to an impressive start despite playing at only 707 locations. The historical drama was clearly able to find a niche among older moviegoers.

Atlas Shrugged: Part I, a low-budget adaptation of Ayn Rand's popular novel, was able to rake in a modest $1.7 million. The film is aimed directly at the Tea Party movement, and it should be a topic of much debate in the weeks to come.

Comparison Data:

Jan. 1 to April 14, 2011: $2,537,464,000*
Jan. 1 to April 17, 2010: $3,163,936,000
Total Decrease: $626,472,000, -19.9%

April 1 to April 14, 2011: $440,507,000*
April 1 to April 17, 2010: $519,862,000
Total Decrease: $79,355,000, -15.3%

April 15 to April 17, 2011: $132,000,000*
April 16 to April 18, 2010: $120,153,000
Total Increase: $11,874,000, +9.9%

Check back tomorrow for weekend actuals.

Additional reporting by Daniel Garris.

Tags: Scream 4, Rio, The Conspirator, Atlas Shrugged: Part 1
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