After taking in $10.75 million on Friday, Rio is poised to finish in first place for the second weekend in a row. 20th Century Fox's latest animated effort is already showing incredible staying power. Rio should manage to hold up quite well as Fast Five and Thor invade the marketplace in the weeks to come—neither of those tentpoles are family friendly.
With a $10.5 million in the bank on Friday, Tyler Perry's Madea's Big Happy Family will most definitely end up behind Rio. This is a typically strong debut for Perry even though it fails to come close to the $41 million opening of Madea Goes to Jail in 2009.
Water For Elephants is off to a very solid start. The romantic drama took in $7 million on Friday, which puts it on pace for a third place finish. The 20th Century Fox release is the kind of prestige pic that mature moviegoers usually need to wait until the fall for, and that means it'll be seen as a breath of fresh air as tentpoles begin to flood theaters. Expect Elephants to maintain its audience very well in the weeks to come.
Disneynature's African Cats is poised to end up with a debut right in the middle of 2009's Earth ($8.8 million) and 2010's Oceans ($6.1 million). The nature doc will need to make all it can this week before it is inevitably overshadowed by more high-profile releases.
Check back tomorrow for studio weekend estimates.
Additional reporting by Daniel Garris.