Thor opened on par with expectations, while Jumping the Broom was surprisingly strong this weekend.

‘Thor’ Debuts with $65.7 Million

on May 09, 2011 by Daniel Garris
Print

Paramount's Thor easily led the box office this weekend with a solid debut of $65.72 million. The 3D adaptation of the Marvel comic book opened in line with its lofty pre-release expectations and registered the second largest opening weekend of 2011 thus far. Some of Thor's thunder was stolen this weekend by the break-out performance of Universal's Fast Five last weekend, but the film was never widely expected to open as strong as the X-Men or Iron Man films to begin with (at least domestically).

Thor performed more along the lines of the Hulk and Fantastic Four films, which all have opened in the neighborhood of $55 million to $63 million. However, those films didn't have the benefit of higher priced 3D admissions, which accounted for 60 percent of the grosses for Thor this weekend. Thor opened 24 percent softer than the $86.20 million debut of Fast Five, though it is likely to hold up better than Fast Five going forward, especially with no mega-openings on the horizon next weekend.

Thor continues to perform quite well internationally, as it grossed $46.0 million from 60 foreign markets this weekend. Comic book films are typically relatively stronger domestically than they are internationally, but Thor is looking to be an exception to that rule. Key grosses this weekend included $3.7 million in Brazil, $3.4 million in France, $3.4 million in Russia and a one-day opening of $2.3 million in China. The international total for Thor stands at $176.0 million, placing its worldwide total at $241.7 million.

Fast Five fell to second this weekend with $32.45 million. The blockbuster sequel had been holding up reasonably well heading into the weekend, but that ultimately didn't help much once the weekend hit as the film was down a sharp 62 percent. Clearly good word of mouth wasn't enough to overcome the added presence of Thor in the marketplace, which already took away most of the IMAX screens for Fast Five this weekend.

In the bigger picture Fast Five continues to exceed overall expectations with a terrific ten-day start of $139.78 million. That makes Fast Five the highest grossing domestic release of 2011 thus far and place it 20 percent ahead of the pace of 2009's Fast & Furious. With the initial rush-out for Thor now behind us, Fast Five should hold up much better next weekend.

With Fast Five debuting in an additional 44 new markets this weekend, it was easily the weekend's top film internationally with a massive $86.6 million from 58 foreign markets. Key debuts included $8.8 million in France, $8.6 million in Mexico, $7.5 million in Italy and $5.0 million in Brazil. Fast Five has now grossed $184.8 million internationally, placing its worldwide total at $324.6 million.

Back on the domestic front, it turned out to be a close battle for third place between the weekend's two wedding themed releases. Sony's Jumping the Broom ultimately won out with $15.22 million, while Warner's Something Borrowed had to settle for fourth with $13.95 million. Something Borrowed opened on the high end of expectations, while the low-budget Jumping the Broom exceeded expectations. Both films where helped out by the Mother's Day holiday, as Jumping the Broom experienced an excellent 13 percent jump over Saturday and Something Borrowed fell by only 13 percent. Next weekend will see a third wedding themed film enter the marketplace when Universal's Bridesmaids opens on Friday.

Fox's Rio rounded out the weekend's top five with $8.50 million. The 3D computer animated film was down 42 percent from last weekend as it clearly took a hit from losing 3D screens to Thor. After a strong hold over Easter weekend, Rio has had a tough time maintaining momentum domestically and things won't get any easier later this month when Pirates of the Caribbean: On Stranger Tides and Kung Fu Panda 2 enter the marketplace. The 24-day domestic total for the film stands at $115.21 million. Rio continues to perform stronger internationally, where it grossed $16.2 million from 67 markets. The film's international total now stands at $292.3 million, placing its worldwide total at $407.5 million.

Tags: Rio, Something Borrowed, Jumping the Broom, Fast Five, Thor
Print

read all Daily analyses »


0 Comments

No comments were posted.

What do you think?