'Thor' Reaches $242M Worldwide; 'Broom' Edges 'Borrowed'

on May 08, 2011 by Phil Contrino

With $25.7 million in the bank on Friday and $23.6 million on Saturday, Thor is on pace for an impressive $66 million during its debut frame. While that doesn't come anywhere near the $102 million debut of the first Iron Man back in 2008, it's still a solid opening. Thor boasts an overall B+ CinemaScore rating. 60% of business is from 3D including IMAX 3D. The Paramount release has already grabbed $176 million internationally, which puts its worldwide total at $242 million.

Fast Five dropped an unhealthy 62% during its sophomore frame. Even with great buzz, the racing flick was simply unable to hold up well with Thor entering the market and stealing away some repeat business.

It's a close race between Something Borrowed and Jumping the Broom, but it looks like Broom will win out. It's impressive that Broom managed to top Borrowed considering that it's playing at 869 fewer locations. With an overall A rating from CinemaScore, Broom has better buzz. Borrowed has a B.

The Beaver is off to a very slow start. A location average of just under $5K from 22 locations is very lackluster, and it does not bode well for the film's wide release on May 20. Moviegoers are probably still turned off by star Mel Gibson's latest PR disaster.

Elsewhere in the top 10, Insidious was able to reach the $50 million mark. The horror film has been able to avoid the kind of catastrophic drop that plagues most films in its genre.

Comparison Data:

Jan. 1 to May 5, 2011: $3,131,884,000*
Jan. 1 to May 8, 2010: $3,620,312,000
Total Decrease: $488,428,000, -13.5%

May 1 to May 5, 2011: $243,318,000*
May 1 to May 8, 2010: $224,802,000
Total Increase: $18,516,000, +8.3%

May 6 to May 8, 2011: $162,000,000*
May 7 to May 9, 2010: $179,935,000
Total Decrease: 17,935,000, -10.0%


Check back tomorrow for weekend actuals.

Additional reporting by Daniel Garris.


Tags: Thor, Fast Five, Something Borrowed, Jumping the Broom, The Beaver, Insidious

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