Thor held up well for a blockbuster level release in its second weekend, while Bridesmaids greatly exceeded expectations.

‘Thor’ Remains #1, ‘Bridesmaids’ Strong #2

on May 16, 2011 by Daniel Garris
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Paramount's Thor remained at the top of the box office with $34.70 million this weekend. The superhero adaptation from Marvel was down a solid 47 percent from last weekend's opening weekend performance. That was nearly on par with the 48 percent 2008's Iron Man fell in its second weekend. However, without the added presence of a blockbuster level debut this weekend, holds for most wide releases were stronger than normal. The competition will obviously start getting much tougher next weekend when Disney's Pirates of the Caribbean: On Stranger Tides enters the marketplace on Friday. Through ten days of release, Thor has grossed $119.46 million. That places the film 23 percent ahead of the pace of 2008's The Incredible Hulk and 33 percent behind the pace of Iron Man.

On the international front, Thor grossed $27.5 million from 60 foreign markets this weekend. Key grosses included $4.1 million in China, $2.6 million in Brazil, $2.4 million in Germany, $2.4 million in Mexico and $2.1 million in the United Kingdom. The international total stands at $225.0 million for Thor, placing its worldwide total at $344.5 million.

Bridesmaids was off to a very strong start this weekend with $26.25 million. That was good enough for second place and was well ahead of pre-release expectations. The R-rated Universal comedy starring Kristen Wiig and Maya Rudolph skewed towards female moviegoers (67 percent) and moviegoers 30 and older (63 percent). After opening with $7.83 million on Friday, Bridesmaids held up quite well throughout the rest of the weekend, as it registered an opening weekend to Friday ratio of 3.35 to 1. That is a great sign for the film going forward, as are the film's strong reviews and the fact that it is skewing towards older moviegoers. Bridesmaids opened 30 percent stronger than 2008's What Happens in Vegas... ($20.17 million) and 51 percent stronger than 2008's Baby Mama ($17.41 million).

Fellow Universal release Fast Five took third with $20.44 million. The blockbuster sequel fell 37 percent from last weekend, as it rebounded nicely from the hit it took from Thor. Without taking into account ticket price inflation, Fast Five is now the highest grossing film of the franchise with a 17-day domestic take of $169.69 million. That leaves Fast Five $30.31 million away from reaching the $200 million domestic milestone, a mark it should be able to reach even with the added competition it will face beginning Friday. Fast Five is currently running 12 percent ahead of the pace of 2009's X-Men Origins: Wolverine.

Fast Five continued to dominate internationally this weekend with $58.0 million from 61 foreign markets. The film opened with $8.5 million in China and registered holdover grosses of $5.0 million in Mexico, $4.0 million in Brazil, $4.8 million in France and $3.5 million in Germany. Fast Five has grossed a massive $271.7 million thus far internationally and $441.4 million worldwide.

Sony's Priest debuted in fourth with $14.95 million. While the 3D action film starring Paul Bettany debuted in line with expectations, it was still a lackluster start for the film given that it is one of the pricier films in the history of Screen Gems. It also won't help matters that Priest will likely be quite front-loaded towards its opening weekend performance. Priest skewed towards male moviegoers (57 percent) and towards moviegoers over 25 years of age (57 percent). The film opened 15 percent softer than last year's Legion ($17.50 million), which didn't have the benefit of higher priced 3D tickets. Internationally, Priest grossed $16.7 million this weekend. That brings the film's international total to $25.6 million and its worldwide total to $40.6 million.

Rio held up extremely well to round out the weekend's top five with $8.28 million. The 3D computer animated film from Fox fell just 3 percent from last weekend. With Pirates of the Caribbean and Kung Fu Panda sequels about to enter the marketplace, this weekend served as an opportunity for family audiences who had yet to see Rio to do so. Rio has grossed $125.24 million to date domestically. The film continues to make a much stronger impact internationally, where it has grossed $306.3 million, placing its worldwide total at $431.5 million.

The combination of Bridesmaids and last weekend's inflated Mother's Day grosses clearly had an effect on Sony's Jumping the Broom and Warner's Something Borrowed this weekend. Jumping the Broom fell 54 percent to finish in sixth with $7.07 million, while Something Borrowed fell 51 percent to take seventh with $6.87 million. Respective ten-day grosses stand at $25.76 million for Jumping the Broom and at a similar $25.52 million for Something Borrowed, though the performance for Jumping the Broom has been far more impressive given its much smaller production budget.

Tags: Something Borrowed, Jumping the Broom, Rio, Priest, Fast Five, Bridesmaids, Thor
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