With around $9 million in the bank on Friday, Thor is on pace to take in more than $30 million during its sophomore frame. While that's a respectable hold for a summer tentpole, the Paramount release failed to truly capitalize on the lack of any new blockbusters emerging this weekend. Thor will be hurt quite a bit by the emergence of Pirates of the Caribbean: On Stranger Tides next weekend.
Bridesmaids is off to an excellent start. With $7.8 million in the bank on Friday, Universal's comedy will have no problem cracking the $20 million mark during its debut frame. This will definitely boost star Kristen Wiig's stock considerably, and studios may start taking chances on raunchy comedies aimed at women. Early buzz is strong with nearly 15,000 Flixster users combining to give the film a very healthy 85% approval rating.
Priest is headed for a lackluster debut. With an estimated $5.6 million on Friday, the dark action flick will end up below $15 million. That represents a dip from the $17.5 million haul of Legion, the previous collaboration between star Paul Bettany and director Scott Stewart.
Check back tomorrow for studio weekend estimates.
Additional reporting by Daniel Garris.