On the heels of a slower than expected start on Wednesday, Paramount's Transformers: Dark of the Moon held up reasonably well on Thursday. The 3D sci-fi action sequel grossed an estimated $21.46 million for the day, which was down 43 percent from Wednesday. When including Tuesday's sneaks towards Wednesday, Dark of the Moon was down 50 percent on Thursday. In comparison, 2009's Transformers: Revenge of the Fallen fell 53 percent on its second day of release, while 2007's Transformers was up 4 percent (but down 21 percent when including sneaks with its opening day performance).
Transformers: Dark of the Moon has grossed $64.68 million through two days of release. That places the film 2 percent behind the pace of Transformers and 29 percent behind the pace of Revenge of the Fallen. Thanks to the continued aid of stronger word of mouth, 3D surcharges and the holiday weekend, Dark of the Moon has a good chance of continuing to experience better daily percentage holds than Revenge of the Fallen did during its first few days of release. With this in mind Transformers: Dark of the Moon could be headed for a six-day start in the neighborhood of $160 million, though we will have a much clearer picture tomorrow after today's performance. Check back throughout the holiday weekend for further updates on the box office progress of Transformers: Dark of the Moon.
Disney's Cars 2 held steady in second place with $5.21 million. The big-budget 3D computer animated sequel from Pixar was down 6 percent from Wednesday. Cars 2 led the weekly box office with a seven-day start of $90.93 million. That was in line with pre-release expectations, but the film was also front-loaded this week by Pixar standards, which isn't a great sign going forward. Cars 2 is currently running 9 percent ahead of the pace of 2006's Cars and 4 percent behind the pace of 2008's WALL-E.
Bad Teacher held up nicely on Thursday as it was down just 1 percent from Wednesday. Sony's R-rated comedy starring Cameron Diaz grossed $2.94 million for the day. For the week, Bad Teacher grossed a better than expected $45.45 million to finish in third place. The film has joined Warner's The Hangover Part II and Universal's Bridesmaids in this summer's club of successful R-rated comedies.
Paramount's Super 8 took sixth place with an estimated $1.21 million. In the process the J.J. Abrams directed science fiction film crossed the $100 million domestic mark. The film reached the milestone in 21 days. With a domestic total of $100.54 million, Super 8 has had a very solid box office run thus far, especially when taking into account its $50 million production budget.
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