'Transformers: Dark of the Moon' Posts Staggering Debut

on July 03, 2011 by Phil Contrino

4-Day Estimates:

Transformers: Dark of the Moon: $116.1 million/Estimated Total by 7/4: $180.8 million
Cars 2: $30.5 million/$121.5 million
Bad Teacher: $17 million/$62.4 million
Larry Crowne: $15.6 million
Super 8: $9.2 million
Monte Carlo: $9 million

Transformers: Dark of the Moon managed $32.96 million on Friday and $34.58 million on Saturday. 2009's Revenge of the Fallen made $36.7 million on its first Friday and $40.2 million on Saturday. 60% of the domestic gross comes from 3D. Paramount is reporting that 62% of the audience is male, and 55% is under 25. The CinemaScore rating is an A.

The opening breaks the 3-Day record set by Spider-Man 2 with $88.2 million.

Paramount is estimating a global cume of $372 million, which gives Dark of the Moon the third biggest opening of all time (Wednesday-Sunday, including previews). 70% of the international gross comes from 3D.

While Larry Crowne will match industry expectations, it's hard to call a film starring Tom Hanks and Julia Roberts a success if it can't even hit $20 million over a four-day holiday frame. The Universal release was able to take in only $4 million on Friday and $4.8 on Saturday. Tom Hanks' latest directorial effort could still hold up well in the weeks to come thanks to the fact that it's aimed at moviegoers aged 35+a group that doesn't always rush out opening weekend. Universal is reporting that 81% of the audience is over 35, and 64% is female. The CinemaScore rating is a B.

Monte Carlo is also in line with expectations after taking in $3.125 million Friday and $2.35 million on Saturday. Star Selena Gomez's drawing power is nowhere near Miley Cyrus'.

Pirates of the Caribbean: On Stranger Tides officially crossed the $1 billion worldwide plateau on Saturday. It's only the 8th film to do so.

Additional reporting by Daniel Garris.


Tags: Transformers: Dark of the Moon, Larry Crowne, Monte Carlo

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