Transformers: Dark of the Moon remained #1 this weekend, while Horrible Bosses topped Zookeeper in the battle of new comedies.

‘Transformers: Dark of the Moon’ Still Going Strong

on July 11, 2011 by Daniel Garris
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Paramount's Transformers: Dark of the Moon grossed $47.10 million this weekend to lead the weekend box office with ease for a second consecutive frame. The blockbuster 3D sequel is the first film to lead the box office for two weekends in a row since fellow Paramount release Thor did so back in May. Dark of the Moon has grossed a terrific $261.08 million in twelve days, which already makes the film the year's highest grossing release to date domestically.

Dark of the Moon fell a solid 52 percent from last weekend's three day frame, which was more in line with the 47 percent 2007's Transformers fell in its second weekend as opposed to the 61 percent 2009's Transformers: Revenge of the Fallen fell in its second weekend. That is a strong sign for Dark of the Moon going forward, though the film (as well as all other holdovers) should take a big hit from Warner's Harry Potter and the Deathly Hollows Part II next weekend. Dark of the Moon is currently running 11 percent behind the pace of Revenge of the Fallen and 23 percent ahead of the pace of Transformers.

Transformers: Dark of the Moon continued its simply massive international performance with $93.0 million for 59 foreign markets this weekend. That brings the film's international total to $384.0 million and worldwide total to $645.1 million. At this rate, Dark of the Moon will have no problem becoming the highest grossing Transformers film at the worldwide box office. Key international grosses this weekend included $16.7 million in Korea, $7.7 million in the United Kingdom and Ireland, $7.7 million in Australia, $7.2 million in Russia and $6.6 million in Germany.

Back on the domestic front, Warner's Horrible Bosses was off to a healthy second place start of $28.30 million. The R-rated comedy starring Jason Bateman opened on the high end of its rising expectations and continues the ongoing streak of successful R-rated comedies this summer. The modestly budgeted film opened with $9.89 million on Friday and held up well as the weekend went on to generate an opening weekend to Friday ratio of 2.86 to 1. That is a strong indication that early word of mouth is very good for the film. The audience breakdown for Horrible Bosses was split nearly evenly among genders (51 percent male) and skewed towards older moviegoers (64 percent over the age of 25). Jason Bateman will hope to make it two for two next month with the upcoming release of Universal's The Change-Up.

The news wasn't nearly as good for Sony's Zookeeper. The family comedy starring Kevin James opened on the lower end of its reduced expectations with a third place start of $20.07 million. With a production budget of $80 million and a wider release launch, Zookeeper was far more expensive than Horrible Bosses. While R-rated comedies have been surprisingly strong this summer, family films continue to remain surprisingly week, as Zookeeper is on course to join the growing list of family films that have failed to reach expectations this summer. Zookeeper skewed towards female moviegoers (53 percent) and moviegoers over 25 (59 percent). Going forward Zookeeper will hope to duplicate the type of holding power displayed by both last summer's Grown Ups and 2009's Paul Blart: Mall Cop.

Internationally, Zookeeper grossed $7.5 million from 19 foreign markets this weekend. Key grosses included $3.0 million in Germany and $2.5 million in Mexico.

After experiencing a tough decline last weekend, Disney's Cars 2 stabilized some this weekend by falling 42 percent. The 3D computer animated sequel from Pixar finished in fourth with $15.21 million. Cars 2 has grossed $148.83 million in 17 days and is now running 5 percent behind the pace of 2006's Cars (after having outpaced Cars up until this weekend). Cars 2 will need to continue to stabilize going forward if it is to reach the $200 million milestone domestically. Internationally, Cars 2 grossed $26.9 million from 27 foreign markets. That places the film's international total at $121.6 million and worldwide total at $270.4 million.

Sony's Bad Teacher rounded out the weekend's top five with $8.91 million. The R-rated comedy starring Cameron Diaz fell just 39 percent from last weekend. Bad Teacher held up surprisingly well given the strong debut of fellow R-rated comedy Horrible Bosses. Thanks to this weekend's hold, Bad Teacher now has a much stronger chance of reaching the $100 million domestic milestone before the end of its run.

Additional Reporting by Phil Contrino.

Tags: Zookeeper, Horrible Bosses, Transformers: Dark of the Moon
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