The Help led the daily box office for a fourth straight day on Thursday with a daily gross of $3.57 million. The Disney distributed film from DreamWorks starring Emma Stone was unchanged from Wednesday and down a very healthy 18 percent from last Thursday. After finishing in a very close second place this past weekend, The Help took first place for the week as a whole with $41.45 million. The film topped the $50 million mark yesterday and has now grossed a better than expected $51.32 million in nine days. Given its strong holding power over the past week, The Help appears set to hold up extremely well over the weekend and is widely expected to remain in first place over the frame.
Fox's Rise of the Planet of the Apes took second place for the day with $2.51 million. The well received science fiction reboot fell 4 percent from Wednesday and a solid 42 percent from last Thursday. Rise of the Planet of the Apes is starting to show signs of stabilizing and as a result the film appears set to hold up significantly better this weekend than it did last weekend. The film finished in a very close second place for the week with $40.09 million. That was down 48 percent from the previous frame and places the film's two-week total at a better than expected $117.46 million.
The Smurfs held steady in third with $1.59 million. Sony's computer animated, live-action hybrid was down 1 percent from Wednesday and down 36 percent from last Thursday. Given that hold, The Smurfs should hold up fairly well again this weekend, even with the added presence of The Weinstein Company's Spy Kids: All the Time in the World in the marketplace. The Smurfs took fourth place for the week with $21.70 million and has now grossed $109.74 million in three weeks.
Warner's Final Destination 5 remained in fourth with $1.29 million. The fifth installment of the long-running horror franchise fell 9 percent from Wednesday, which represented one of the day's poorer daily holds among wide releases. Final Destination 5 took third place for the week with $24.62 million. That was a bit below expectations and 30 percent softer than the first week performance of 2009's The Final Destination.
30 Minutes or Less rounded out the day's unchanged top five with $1.15 million. The R-rated comedy from Sony was down 11 percent from Wednesday. That represented the day's largest daily decline among wide releases and in general the film hasn't held up very well the past three days. 30 Minutes or Less took fifth for the week with $19.46 million. The film debuted below expectations and a significant 41 percent below the first week performance of 2009's Zombieland.
Fox's Glee: The 3D Concert Movie rounded out its first week in theatres with $0.51 million on Thursday. For the week the film finished in a disappointing eleventh place with a seven-day start of just $8.64 million. Clearly fans of the television series didn't want to pay for a concert film, especially with added 3D surcharges. It should be noted that Glee: The 3D Concert Movie was inexpensive for a major studio wide release.
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