Rise of the Planet of the Apes is off to an incredible start. The franchise reboot managed a solid $19.7 million on Friday and $19.4 million on Saturday, which is enough to put it on pace for debut well above $50 million and the fifth best August opening of all time. Word-of-mouth is clearly very strong on the heels of a warm critical reception. More than 33,000 Flixster users have combined to give Apes a very promising 89% approval rating. 20th Century Fox is reporting that 54% of the audience was male, and 56% was over 25. The overall CinemaScore rating is an A-. Internationally, Apes managed $23.4 million from 3,433 screens in only 25 markets.
The streak of strong R-rated comedies has come to a halt with The Change-Up. $13.5 million is an incredibly weak start for a film with viable star power and a strong high-concept premise. Universal is reporting that 59% of the audience was female, and 50% was over 30. The overall CinemaScore rating is a B.
The Smurfs held up quite well during its sophomore frame, and it is easily making up for losing the #1 spot to Cowboys & Aliens last weekend. C&A is losing steam quickly now that the fanboy rush-out is over.
Domestic Comparison Data:
Jan. 1 to Aug. 7, 2011: $6,589,806,000*
Jan. 1 to Aug. 7, 2010: $6,898,564,000
Total Decrease: $308,758,000, -4.5%
Aug. 1 to Aug. 7, 2011: $262,283,000*
Aug. 1 to Aug. 7, 2010: $222,314,000
Total Increase: $39,969,000, +18%
Aug. 5 to Aug. 7, 2011: $167,000,000*
Aug. 6 to Aug. 8, 2010: $133,908,000
Total Increase: $33,092,000, +24.7%
Additional reporting by Daniel Garris.