The Help grossed $1.81 million on Monday to lead the way once again at the daily box office. The Disney released DreamWorks film starring Emma Stone has now led the daily box office for 15 consecutive days. The Help continues to display very strong holding power, as it was down 58 percent from Sunday and down 31 percent from last Monday. The film has greatly exceeded expectations with a 20-day gross of $98.64 million and is set to reach the $100 million domestic milestone today.
Sony's Colombiana took second place with $1.16 million. The TriStar released action film starring Zoe Saldana fell 60 percent from Sunday, which was in line with the types of daily declines experienced by wide releases in general yesterday. Colombiana has grossed $11.57 million in four days of release. That is on the lower end of expectations and places the film 18 percent behind the pace of last year's Machete (which had the advantage of opening over Labor Day weekend).
Rise of the Planet of the Apes finished in third with $0.93 million. Fox's science fiction blockbuster reboot fell 64 percent from Sunday and 43 percent from last Monday. Rise of the Planet of the Apes has grossed $149.60 million in 25 days and is set to surpass the $150 million domestic mark today.
After finishing in fifth place over the weekend, The Weinstein Company's Our Idiot Brother placed in fourth on Monday with $0.87 million. The low-budget comedy starring Paul Rudd fell 57 percent from Sunday, which represented one of the day's stronger daily holds among wide releases. The four-day start for Our Idiot Brother stands at $7.88 million, which is slightly below expectations.
FilmDistrict's Don't Be Afraid of the Dark also fell 57 percent from Sunday to round out the day's top five with $0.81 million. The R-rated horror film written and produced by Guillermo del Toro has grossed a softer than expected $9.34 million in its first four days. With The Weinstein Company's Apollo 18 and Relativity Media's Shark Night 3D both opening on Friday, the marketplace is about to get more crowded for Don't Be Afraid of the Dark.
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