'The Help' Fends Off Crop of Weak Newcomers During Hurricane-Plagued Frame

on August 27, 2011 by Phil Contrino

Hurricane Irene is hindering what was already shaping up to be a mediocre weekend at the box office. There's no doubt that East Coast business will be hurt considerably by the closing of movie theaters in such key metropolitan markets as New York and Philadelphia. The threat of severe wind and rain is keeping potential moviegoers in their homes.

With $4.4 million in the bank on Friday, The Help will have no problem fending off three newcomers in order to claim the #1 spot for the second weekend in a row. The Disney release should have no problem hitting the $100 million mark this coming week.

Colombiana is poised to emerge as the strongest newcomer. The action flick was able to grab a modest $3.75 million on Friday, which means it shouldn't have any difficulty reaching the $10 million mark. Early buzz for Colombiana is quite weak with more than 9,000 Flixster users combining to give it a 66% approval rating. Luckily, the CinemaScore rating is a solid A-, so all hope is not lost.

Don't Be Afraid of the Dark took in $3.6 million on Friday. Buzz is toxic for the horror flick: a C- from CinemaScore and a 57% approval rating from more than 16,000 Flixster users do not bode well.

Our Idiot Brother is the weakest of the newcomers with $2.374 million on Friday. The Paul Rudd vehicle must be a bit too quirky to rope in the same crowds that lined up for Role Models and I Love You, Man. Brother has a C+ CinemaScore rating and a 69% approval rating from more than 11,000 Flixster users.

Additional reporting by Daniel Garris.

Tags: The Help, Colombiana, Don't Be Afraid of the Dark, Our Idiot Brother

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