'The Help' Passes $80 Million Mark

on August 26, 2011 by Daniel Garris

The Help grossed $2.64 million on Thursday to lead the daily box office for an eleventh consecutive day. The break-out Disney released DreamWorks film was unchanged from Wednesday and down a slim 26 percent from last Thursday. For the week, The Help took first place with $30.98 million. That was down just 25 percent from the previous frame and places the film's 16-day total at $82.30 million. Given its strong holding power so far and the fact that none of this weekend's three new wide releases expected to break out, The Help will have a strong chance of remaining at the top of the box office this weekend.

Fox's Rise of the Planet of the Apes remained in second place with $1.39 million. Like The Help, Rise of the Planet of the Apes was also unchanged from Wednesday, but the film was down 45 percent from last Thursday. Rise of the Planet of the Apes took second place for the week with $22.34 million. That was down 44 percent from the previous week and places the film's three-week total at a much better than expected $139.81 million.

The Weinstein Company's Spy Kids: All the Time in the World held steady in third with $1.00 million. The Robert Rodriguez directed 3D sequel was up 11 percent over Wednesday. That represented one of the day's better daily holds among wide releases, though it should also be noted that family fare in general held up well on Thursday. Spy Kids: All the Time in the World took third place for the week with $15.98 million. While that represented the largest weekly gross of the week's four new wide releases, it was still an underwhelming figure in its own right.

Fellow new releases Conan the Barbarian and Fright Night continued to erode on Thursday. Lionsgate's Conan the Barbarian fell 8 percent from Wednesday to take sixth place with $0.67 million. DreamWorks' Fright Night fell 7 percent to land in eighth with $0.63 million. For the week Conan the Barbarian finished in fourth with a disastrous $13.48 million, while Fright Night placed in sixth with a disappointing $11.18 million. Making matters worse; both remakes are highly likely to fade away quickly going forward.

Focus' One Day rounded out its first week of release with $0.49 million on Thursday. The romantic drama starring Anne Hathaway grossed just $7.27 million in its first week of release, which was on the low end of the film's modest expectations and placed the film in ninth place for the week.

Follow @DanielBOXOFFICE on Twitter for additional box office updates.

Tags: One Day, Fright Night, Conan the Barbarian, Spy Kids: All the Time in the World, Rise of the Planet of the Apes, The Help

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