After finishing in a close second place over the weekend, The Help moved back into first place on Monday with $3.89 million. The Disney distributed film from DreamWorks starring Emma Stone fell 54 percent from Sunday. That represented a very solid daily hold, especially when taking into account the strength of the film's daily holds over the weekend. The Help is exceeding expectations in a big way with a six-day start of $39.81 million. That places the film a sizable 39 percent ahead of the pace of 2009's Julie & Julia. Thanks to very strong word of mouth, The Help should continue to hold up extremely well going forward.
Fox's Rise of the Planet of the Apes fell to second place with a daily gross of $3.55 million. The successful franchise reboot fell 60 percent from Sunday and 47 percent from last Monday. As was the case last week, it appears as though Rise of the Planet of the Apes will remain more of a weekend film than a weekday film this week. Rise of the Planet of the Apes has greatly exceeded expectations with an eleven-day start of $108.76 million and could start to display stronger holding power in the very near future.
The Smurfs claimed third place on Monday with $2.28 million. Sony's computer animated, live-action hybrid was down 51 percent from Sunday and down just 21 percent from last Monday, as midweek business remains strong for the film. The Smurfs has exceeded expectations with $104.06 million through 18 days of domestic release. With a current international total of $142.2 million, the film's worldwide total stands at $246.2 million.
Warner's Final Destination 5 finished in fourth with $1.86 million. The R-rated 3D horror sequel fell 58 percent from Sunday, which represented the day's largest daily decline among this past weekend's four wide releases. Final Destination 5 continues to run below expectations with a so-so four-day start of $19.89 million. That places the film 33 percent behind the pace of 2009's The Final Destination and 3 percent behind the pace of 2006's Final Destination 3.
Sony's 30 Minutes or Less rounded out the day's top five with $1.83 million. The R-rated comedy starring Jesse Eisenberg fell 54 percent from Monday. 30 Minutes or Less trailed Final Destination 5 by just $25,047 for the day, so it could overtake Final Destination 5 in the daily rankings later in the week. With a lower than expected four-day start of $15.16 million, 30 Minutes or Less is running 43 percent behind the pace of 2009's Zombieland.
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