The Smurfs led the way on Monday, while Cowboys & Aliens fell to second place.

‘The Smurfs’ Moves Into First Place on Monday

on August 02, 2011 by Daniel Garris

After coming up just short of a surprise win over the weekend, Sony's The Smurfs moved into first place on Monday with $5.00 million. The computer animation, live-action hybrid fell a very solid 49 percent from Sunday, as midweek summer grosses should be strong for the film going forward thanks to its appeal with family audiences. The Smurfs topped the $40 million mark yesterday and has greatly exceeded expectations with a four-day start of $40.62 million. That places The Smurfs 13 percent ahead of the pace of 2009's G-Force and 2 percent ahead of the pace of this year's HOP.

Universal's Cowboys & Aliens fell to second place with $4.28 million. The big-budget sci-fi western starring Daniel Craig and Harrison Ford fell a sharp 58 percent from Sunday. With Cowboys & Aliens skewing heavily towards older moviegoers, it won't perform nearly as well as The Smurfs during weekdays going forward. Cowboys & Aliens also passed the $40 million mark yesterday and has grossed $40.72 million in four days. The film is running slightly below expectations and 4 percent behind the pace of 2009's District 9 (which fell 51 percent on its first Monday).

Captain America: The First Avenger claimed third place with $3.44 million. The superhero film from Paramount and Marvel fell 56 percent from Sunday and 56 percent from last Monday. Captain America has displayed the typical front-loading of a superhero film thus far and has also taken a hit from the added competition from Cowboys & Aliens. With an eleven-day gross of $120.86 million, Captain America is currently running a slim 1 percent behind the pace of Thor at the same point in its run.

Harry Potter and the Deathly Hallows: Part II took fourth with $3.33 million. Warner's blockbuster 3D sequel was down 52 percent from Sunday and down 49 percent from last Monday. Deathly Hallows: Part II is currently the year's second highest grossing domestic release with an 18-day total of $321.84 million. The film now trails Paramount's Transformers: Dark of the Moon by only $17.0 million for the top spot of the year thus far domestically.

Warner's Crazy, Stupid, Love rounded out the day's top five with $2.73 million. The ensemble romantic comedy starring Steve Carell, Ryan Gosling, Julianne Moore and Emma Stone was down 50 percent from Sunday. Crazy, Stupid, Love has grossed $21.83 million through four days of release. That is in line with the higher end of expectations and places the film 19 percent behind the pace of last year's Dinner for Schmucks (which fell 48 percent on its first Monday).

Follow @DanielBOXOFFICE on Twitter for additional box office updates.

Tags: Cowboys & Aliens, The Smurfs, Crazy Stupid Love

read all Daily analyses »


No comments were posted.

What do you think?