Paranormal Activity 3 dominated the marketplace in its first week of release.

$62.77 Million for ‘Paranormal Activity 3’ in First Week

on October 28, 2011 by Daniel Garris
Print

Paramount's Paranormal Activity 3 rounded out its first week in theatres with $2.32 million on Thursday. The low-budget blockbuster horror sequel was up 8 percent from Wednesday, which was a very solid daily hold, especially when considering the competition from game 6 of the World Series yesterday. In comparison, last year's Paranormal Activity 2 was up 6 percent on its first Thursday. With a seven-day start of $62.77 million, Paranormal Activity 3 simply dominated this week's box office. The film is currently running 28 percent ahead of the $49.16 million seven-day start of Paranormal Activity 2.

Fellow Paramount release Footloose held steady in second place with $0.695 million. The dance film remake was up 10 percent over Wednesday and down 39 percent from last Thursday. Footloose finished just behind Real Steel to take third place for the week with $13.03 million. That was down 35 percent from the film's opening week performance, as a significant amount of moviegoers initially on the fence about the film decided to give it a chance this week. The two-week total for Footloose stands at a respectable $33.04 million.

Real Steel was up one spot and 8 percent over Wednesday to place in third with $0.595 million. The pricey Disney released DreamWorks film was down 42 percent from last Thursday. For the week, Real Steel took second place with $13.25 million. That was down 35 percent from the previous frame and places the film's three-week total at $69.16 million. Real Steel has held up fairly well so far, but could take a significant hit from Paramount's Puss in Boots over Halloween weekend.

Summit's The Three Musketeers fell one spot to fourth with $0.579 million. The 3D action-adventure film fell 1 percent from Wednesday, which represented one of the day's poorer daily holds among wide releases. After showing some minor signs of life on Monday and Tuesday, The Three Musketeers lost major momentum on Wednesday and Thursday. For the week, The Three Musketeers finished in fourth place with a disappointing seven-day start of $11.34 million.

Johnny English Reborn was off to an even softer domestic start this week with $4.77 million in its first seven days. The comedy sequel from Universal finished in eleventh on Thursday with $0.225 million. While both films are having disappointing domestic performances, The Three Musketeers and especially Johnny English Reborn are performing much stronger internationally (both films having opened overseas before they did domestically).

Follow @DanielBOXOFFICE on Twitter for additional box office updates.

Tags: Paranormal Activity 3, Real Steel, Footloose, Johnny English Reborn, The Three Musketeers
Print

read all Daily analyses »


0 Comments

No comments were posted.

What do you think?