'Paranormal Activity 3' Exceeds Expectations; 'The Three Musketeers' and 'Johnny English Reborn' Bomb

on October 23, 2011 by Phil Contrino
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Paranormal Activity 3 is off to an incredible start. Paramount's low-budget thriller raked in $26.345 million on Friday and $17.240 million on Saturday. The opening shatters Paranormal Activity 2's debut of $40.6 million. Paramount reports that 54% of the audience was female, and 53% was under 25. PA3 has the strongest horror opening of all time as long as Hannibal ($58 million in 2001) and Signs ($60 million in 2002) are not counted as simply horror films. More than 24,000 Flixster users have combined to give PA3 a 74% approval rating. Internationally, PA3 managed $26 million from 3,287 locations in 42 markets.

The Three Musketeers managed only $3.0 million on Friday and $3.5 million on Saturday. Word of mouth is pretty toxic considering that more than 18,000 Flixster users have combined to give the swashbuckling flick a weak 53% approval rating. Summit reports that the audience was split 50/50 male/female, and 36% was under 25.

Johnny English Reborn landed with a thud in North America. Rowan Atkinson's latest managed $1.2 million on Friday and $1.6 million on Saturday. Reborn is doing much better internationally with $13.5 million from 3,700 locations in 44 territories for a total of $104.5 million. Nearly 16,000 Flixster users have combined to give the comedy a mediocre 57% approval rating.

The Mighty Macs failed to successfully tap into faith-based audiences this weekend. It'll be hard for the inspirational sports flick to rebound after such a mediocre start.

Fox Searchlight's Martha Marcy May Marlene is doing quite well at only four locations. The thriller could become a word-of-mouth hit in the weeks to come.

Domestic comparison data:

Jan. 1 to Oct. 23, 2011: $8,299,201,000*
Jan. 1 to Oct. 23, 2010: $8,626,358,000
Total Decrease: $327,157,000, -3.8%*

Oct. 1 to Oct. 23, 2011: $468,653,000*
Oct. 1 to Oct. 23, 2010: $529,878,000
Total Decrease: $61,225,000, -11.5%*

Oct. 21 to Oct. 23, 2011: $124,000,000*
Oct. 22 to Oct. 24, 2010: $129,663,000
Total Decrease: $5,663,000, -4.4%*

*estimate

Additional reporting by Daniel Garris.

Tags: Paranormal Activity 3, The Three Musketeers, Johnny English Reborn
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