Halloween weekend and Game 7 of the World Series took a toll on Puss in Boots and the rest of the box office.

‘Puss in Boots’ Slowed By Halloween Weekend

on October 30, 2011 by Daniel Garris

Puss in Boots debuted in first this weekend with a softer than expected $34.00 million. The latest computer animated film from Paramount and DreamWorks Animation didn't live up to the lofty opening weekend standards of previous computer animated films from DreamWorks. However, Puss in Boots (and the marketplace as a whole) was clearly slowed by a number of factors this weekend, which included game 7 of the World Series on Friday, a Northeastern snow storm and Halloween falling on a Monday. As a result, Puss in Boots has a very good chance of holding up well next weekend. Even with the softer than expected opening, Puss in Boots was able to register the largest Halloween weekend gross of all-time without adjusting for ticket price inflation (assuming the estimate holds). The previous record holder was 2006's Saw III with a mark of $33.61 million.

Internationally, Puss in Boots grossed $17.0 million from just 3 foreign markets this weekend, with $15.0 million of that total coming from Russia.  Puss in Boots won't be opening in any additional foreign markets until late November.

Fellow Paramount release Paranormal Activity 3 took second place with $18.53 million. The low-budget blockbuster horror sequel was down a sharp 65 percent from last weekend's larger than expected debut. In comparison, last year's Paranormal Activity 2 fell 59 percent in its second weekend of release (and that was with added competition from Saw VII). However, with a terrific ten-day start of $81.30 million, Paranormal Activity 3 is running an impressive 24 percent ahead of the $65.67 million ten-day start of Paranormal Activity 2.

Internationally, Paranormal Activity 3 grossed $17.0 million from 48 foreign markets.  That places the film's international total at $54.2 million and worldwide total at $135.5 million.

Fox's In Time opened in third place with $12.00 million. The sci-fi film starring Justin Timberlake and Amanda Seyfried opened on the very low end of pre-release expectations. Like Puss in Boots, In Time will hope up to hold up well next weekend. In Time opened with $4.26 million on Friday and registered an estimated weekend to Friday ratio of 2.82 to 1. The film's opening weekend was 14 percent softer than that of this year's Red Riding Hood.

Internationally, In Time grossed $14.5 million from 35 foreign markets.  Key grosses included $4.3 million in Russia, $2.5 million in Australia and $1.7 million in South Korea.

Having an even tougher time this weekend was FilmDistrict's The Rum Diary. The Johnny Depp vehicle debuted in fifth place with just $5.01 million, as the film opened below its already modest expectations and generated the weakest opening weekend of a FilmDistrict release to date. After opening with $1.85 million on Friday, The Rum Diary was only able to register an estimated weekend to Friday ratio of 2.70 to 1.

In limited release, Sony's Anonymous debuted with $1.00 million. The Roland Emmerich directed film earned a per-location average of $3,774 from 265 locations. The film's per-location average was soft for a limited release originally scheduled to be a wide release. Anonymous did earn an A- rating on CinemaScore, which could be a good sign going forward, but the film has its work cut out for it nonetheless.

Combined weekend grosses will come in at an estimated $105.0 million this weekend, with Paramount's Puss in Boots and Paranormal Activity 3 being responsible for roughly half of that total. This weekend's combined take is on pace to be 10.5 percent stronger than the $95.0 million combined take of Halloween weekend last year (when Halloween fell on a Sunday).

While it doesn't open domestically until December 21, The Adventures of Tintin was already off to a very strong international start this weekend.  The motion capture film directed by Steven Spielberg and produced by Spielberg and Peter Jackson grossed $55.8 million from 19 foreign markets.  Key grosses included a massive $21.5 million in France, $10.7 million in the United Kingdom and $4.6 million in Germany.  The Adventures of Tintin is being handled by Sony in most foreign markets, while Paramount is handling the film domestically and in some foreign markets (including the United Kingdom).

Follow @DanielBOXOFFICE on Twitter for additional box office updates.

Tags: Anonymous, The Rum Diary, In Time, Paranormal Activity 3, Puss in Boots

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