BoxOffice.com's Early 5-Day Estimates:
Breaking Dawn - Part 1: $56.5 million
The Muppets: $42.5 million
Happy Feet Two: $19.0 million
Arthur Christmas: $15.5 million
Hugo: $13.8 million
Jack and Jill: $13.5 million
Immortals: $12.0 million
Puss in Boots: $11.5 million
Tower Heist: $9.0 million
The Descendants: $8.0 million
J. Edgar: $6.2 million
Please note that because of the holiday, grosses are estimates today.
Summit's The Twilight Saga: Breaking Dawn - Part 1 grossed $7.83 million to lead the Thanksgiving Day box office on Thursday. The fourth installment of the blockbuster fantasy franchise was down a steep 37 percent from Wednesday. In comparison, 2009's The Twilight Saga: New Moon fell 35 percent on Thanksgiving Day. Breaking Dawn - Part 1 has grossed a very strong, albeit expected, $179.30 million in its first week of release. That places the film 5 percent behind the pace of the $188.08 million one-week start of New Moon. Breaking Dawn - Part 1 has grossed $20.33 million through the first two days of the long five-day holiday weekend and is currently on pace for a first place five-day take in the area of $56 million to $57 million.
The Muppets closed the percentage gap a bit between it and Breaking Dawn - Part 1 on Thursday, but still had to settle for second place with $5.90 million. Disney's re-launch of The Muppets franchise fell 11 percent from Wednesday, which was a smaller daily decline than the 16.5 percent the studio's Enchanted fell on Thanksgiving Day back in 2007. That indicates that The Muppets does indeed have more appeal with adults than a typical family film. The Muppets has grossed a very solid $12.50 million through two days, placing the film 14.5 percent behind the pace of Enchanted. At its current rate The Muppets is headed for a five-day start in the area of $42 million to $43 million.
Paramount had a bit of unexpectedly good news on Thanksgiving, as Hugo was up an impressive 40 percent over Wednesday to take third with $2.35 million. With Hugo playing in a modest 1,277 locations, its per-location average of $1,839 for the day was actually higher than that of The Muppets ($1,715). Yesterday's increase is a strong sign that Hugo may be filling the void of a holiday film for older moviegoers, thanks in part to strong early word of mouth. At the same time, as nice as yesterday's hold was, in the bigger picture the Martin Scorsese directed 3D film still has a very long road ahead of it going forward given its very expensive price tag. Hugo has grossed $4.03 million in two days and is on pace for a five-day start in the neighborhood of $13.5 million to $14 million.
On the other end of the box office spectrum, it was a rough day for both Warner's Happy Feet Two and Sony's Arthur Christmas, even by Thanksgiving Day standards for family fare. Happy Feet Two was down 29 percent from Wednesday to gross $2.06 million, while Arthur Christmas was down 23 percent to gross $1.85 million. While it's still early in the film's run, yesterday's hold was especially discouraging for Arthur Christmas, as it is an early indication that the film is playing more like a traditional family film as opposed to a holiday film (which typically have strong Thanksgiving day holds). Happy Feet Two and Arthur Christmas are currently headed towards respective disappointing five-day grosses of $19.0 million and $15.5 million.
On the platform front, Fox Searchlight's The Descendants grossed $1.05 million from 390 locations, while The Weinstein Company's My Week with Marilyn grossed $155,054 from 123 locations. Two-day grosses for Wednesday and Thursday stand at $2.04 million for The Descendants and at $311,465 for My Week with Marilyn. Sony Pictures Classics' A Dangerous Method has grossed $59,092 in two days from just 4 locations in New York and Los Angeles.
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