'Immortals' Fends Off Newcomers, Shows Signs of Being Front-Loaded

on November 13, 2011 by Phil Contrino
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Immortals grossed $15 million on Friday and dropped to $10.17 million on Saturdaya 32.2% decline. With an opening day haul of $15 million, the swords-and-sandals epic should have ended up closer to $35 million. The decrease in interest does not bode well for the Relativity release in the weeks to come. Relativity reports that an impressive 66% of the opening weekend haul is from 3D shows. 60% of the audience is male and 75% is under 35. Internationally, Immortals has added another $36 million+, with some territories yet to report. Nearly 18,200 Flixster users have combined to give the film a respectable 75% approval rating.

Jack and Jill is off to a solid start despite being ripped to shreds by critics. Adam Sandler's latest took in $9.85 million on Friday and $9.63 million on Saturday. Sony reports that 52% of the audience is female, and 57% is over 25. Word of mouth is far from glowing for Jack and Jill: nearly 10,000 Flixster users have combined to give the comedy a 57% approval rating.

Puss In Boots isn't far behind Jack and Jill, and there's still a slight chance it could overtake Sandler's comedy when actuals are reported tomorrow. Either way, DreamWorks Animation and Paramount have to be pleased about how well the film is holding up after its mildly disappointing debut during Halloween weekend.

J. Edgar grossed $4.26 million on Friday and $4.46 million on Saturday. Warner Bros. reports that a whopping 60% of the audience is over 50. Word of mouth is mixed at best: nearly 12,000 Flixster users have combined to give the historical biopic a mediocre 67% approval rating.

Domestic comparison data:

Jan. 1 to Nov. 13, 2011: $8,754,496,000*
Jan. 1 to Nov. 13, 2010: $9,054,262,000
Total decrease: $299,766,000, -3.3%*

Nov. 1 to Nov. 13, 2011: $311,499,000*
Nov. 1 to Nov. 13, 2010: $329,577,000
Total decrease: $18,078,000, -5.5%*

Nov. 11 to Nov. 13, 2011: $139,000,000*
Nov. 12 to Nov. 14, 2010: $121,478,000
Total increase: $17,522,000, +5.3%*

Additional reporting by Daniel Garris.

Tags: Immortals, Jack and Jill, Puss In Boots, J. Edgar
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