Contraband rounded out its first week in theatres with another first place finish on Thursday.

$33.9 Million for ‘Contraband’ in Seven Days

on January 20, 2012 by Daniel Garris
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Universal's Contraband spent its last day in first place on Thursday with a daily take of $1.57 million. The Mark Wahlberg action vehicle was down 4 percent from Wednesday. Contraband was the week's top film with a better than expected seven-day start of $33.90 million. That was slightly stronger than the $32.24 million unadjusted seven-day start of 2005's Coach Carter, which went on to finish its domestic run with $67.26 million. While word mouth for Contraband appears to be very solid, the film is still likely to take a significant hit this weekend from the added presence of Sony's Underworld Awakening, Fox's Red Tails and Relativity's Haywire in the marketplace.

Beauty and the Beast 3D grossed $0.80 million to remain in second. Disney's 3D re-issue of its 1991 animated classic was up 3 percent over Thursday. Beauty and the Beast 3D took second for the week with a very solid seven-day start of $24.81 million. The film was a bit front-loaded towards Friday this week for a family film at this time of year, but is still likely to hold up well going forward thanks in part to there being a lack of new family films entering the marketplace the next couple weeks. The lifetime domestic gross for Beauty and the Beast 3D currently stands at $196.16 million.

Paramount's Mission: Impossible - Ghost Protocol held steady in third with $0.74 million. The blockbuster action sequel starring Tom Cruise took third place for the week with $16.56 million. That was down 35 percent from the previous frame and places the film's five-week domestic total at an impressive $191.81 million. Ghost Protocol is now just $8.19 million away from reaching the $200 million milestone.

Joyful Noise remained in fourth place with $0.63 million. The Warner Bros. release starring Queen Latifah and Dolly Parton was up an encouraging 5 percent over Wednesday. Joyful Noise placed in fourth for the week with a so-so $15.83 million. That was slightly below pre-release expectations and was 8 percent softer than the $17.28 million seven-day start of 2006's Last Holiday.

The Weinstein Company's The Iron Lady placed in eighth for the day with $0.498 million. The awards season hopeful starring Meryl Streep took tenth place for the week with a very solid $8.31 million from 802 locations. After an additional two weeks of platform release, The Iron Lady has grossed $8.90 million to date. The film will be playing in 1,076 locations beginning today.

Tags: The Iron Lady, Joyful Noise, Mission: Impossible - Ghost Protocol, Beauty and the Beast 3D, Contraband
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