The Lorax led the way once again on Thursday, while John Carter rounded out its disappointing first week in theatres.

$135.6 Million for ‘The Lorax’ in Two Weeks

on March 16, 2012 by Daniel Garris

Dr. Seuss' The Lorax continued to claim first place on Thursday with a daily take of $3.43 million. The 3D computer animated blockbuster from Universal and Illumination Entertainment has now led the daily box office for 13 of the past 14 days, but is widely expected to fall behind Sony's 21 Jump Street in the rankings this weekend. The Lorax was up a healthy 10 percent over Wednesday and up 19 percent over last Thursday. The film finished in first for the week with a weekly gross of $52.74 million. That was down just 36 percent from the film's opening week performance and places the two-week domestic total for the film at an impressive $135.62 million.

Disney's John Carter held steady in second with $2.10 million. The extremely expensive sci-fi action film was up a modest 3 percent over Wednesday. For the week, John Carter finished in second with $39.66 million. While that was on the high end of expectations, it is obviously still disappointing given the massive $250 million production budget of the film. John Carter is currently running 11.5 percent behind the pace of 2008's 10,000 B.C. and 17 percent ahead of 2006's V for Vendetta, neither of which had the added benefit of higher priced 3D admissions that John Carter has had.  It should also be noted that John Carter is performing far stronger internationally than it is domestically.

Project X rounded out its second week in theatres with a third place take of $0.97 million on Thursday. Warner's low budget R-rated comedy was up 3 percent over Wednesday and down a respectable 40 percent from last Thursday. Project X placed in third for the week with $15.55 million. That was down 46 percent from the previous frame and places the film's two-week total at $44.13 million. Project X is likely to take a noteworthy hit from 21 Jump Street this weekend.

Neither of the week's other two wide releases were able to make an impact this week. Open Road's ultra-low budget Silent House grossed $396,013 on Thursday, which brought its seven-day total to $8.49 million. Meanwhile, Paramount's long delayed Eddie Murphy vehicle A Thousand Words grossed $515,030 on Thursday to bring its seven-day total to $8.35 million. While Silent House had the higher expectations of the two heading into the weekend, A Thousand Words was the far more expensive of the two films.  Both films should fade away from theatres very quickly, though A Thousand Words may stick around slightly longer.

Tags: A Thousand Words, SIlent House, Project X, John Carter, The Lorax

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1 Comment

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