Act of Valor led the way once again on Thursday, while Project X was off to a nice midnight start for Friday.

$31.54 Million for ‘Act of Valor’ in First Week

on March 02, 2012 by Daniel Garris

Relativity's Act of Valor rounded out its first week in theatres with a first place take of $1.58 million on Thursday. The modestly budgeted action film featuring Navy SEALs was up 2 percent over Wednesday. Act of Valor was the week's top film with a healthy seven-day start of $31.54 million. Act of Valor has clearly benefited from receiving a relatively large marketing campaign for a film of its size (which included ads during Super Bowl XLVI) and good early word of mouth has proved to be far more important to its audience than largely poor negative reviews.

Act of Valor joins the growing list of films with largely unknown casts that have done well thus far in 2012; a list which also includes The Devil Inside and Chronicle. With an estimated midnight start of $1.15 million, Warner's Project X could very well be joining that list this weekend.

Safe House grossed $0.79 million to continue to claim second place. The Universal action thriller starring Denzel Washington and Ryan Reynolds was up 4 percent over Wednesday and down 45 percent from last Thursday. Safe House took fourth place for the week with $14.27 million. That was down 56 percent from the previous frame and places the film's three-week total at $100.96 million (making it the second highest grossing release of 2012 thus far).

Tyler Perry's Good Deeds held steady in third with $0.68 million. After experiencing a sharp Wednesday decline, the latest Tyler Perry film from Lionsgate stabilized nicely on Thursday by increasing 12 percent. Good Deeds grossed $18.74 million in its first seven days. That was good enough for second place this week, but was low by Perry's previous box office standards. Good Deeds continues to run 10 percent behind the pace of 2008's The Family That Preys (which like Good Deeds, wasn't based on one of Perry's pre-existing plays).

Universal's Wanderlust and Summit's Gone rounded out their lackluster first weeks with respective Thursday grosses of $0.49 million and $0.27 million. Wanderlust debuted below its modest expectations with a seven-day start of $8.64 million, while Gone opened on the low end of its limited expectations with a seven-day take of just $5.95 million. For the week Wanderlust placed in eighth and Gone followed behind in ninth place.

Tags: Gone, Wanderlust, Tyler Perry's Good Deeds, Safe House, Project X, Act of Valor

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