21 Jump Street opened even stronger than expected this weekend and outpaced yesterday's studio estimate in the process.

$36.3 Million Start for ’21 Jump Street’

on March 19, 2012 by Daniel Garris

As was widely expected, Sony's 21 Jump Street opened in first place this weekend. The R-rated action comedy starring Jonah Hill and Channing Tatum opened with $36.30 million ($1.3 million stronger than yesterday's studio estimate), which outpaced the already lofty expectations for the film. 21 Jump Street earned a strong per-location average of $11,632 from 3,121 locations. Following in the footsteps of Sony's The Vow, 21 Jump Street marks the second strong showing for Tatum in less than two months. Early word of mouth appears to be positive for the film, especially among teens and young adults. That could help the film hold up reasonably well next weekend against the expected onslaught of Lionsgate's The Hunger Games. 21 Jump Street had clear four-quadrant appeal this weekend as its audience breakdowns were 53 percent male, 47 percent female, 50 percent under 25 and 50 percent 25 and older.

Holdovers in general didn't hold up especially well this weekend (in part from St. Patrick's Day taking a bite out of Saturday business), but Dr. Seuss' The Lorax was a bit of an exception. The computer animated blockbuster Universal and Illumination Entertainment slid one spot and 41 percent to claim second with $22.76 million. That brings the 17-day total for The Lorax to a very impressive $158.39 million, which leaves the film just $41.61 million from the $200 million domestic milestone. The Lorax should still be able to reach that milestone even if it takes a big hit from The Hunger Games next weekend, thanks in part to the Easter holiday season still being in the near horizon.

Internationally, The Lorax grossed $11.6 million from 16 foreign territories this weekend. That places the film's early international total at $14.1 million and worldwide total at $172.5 million. This weekend's international performance was driven largely by a $9.7 million debut in Russia. The Lorax will continue its international launch over the next few weeks.

The news wasn't anywhere near as good for Disney's John Carter this weekend. After a relatively lackluster start last weekend, the extremely expensive sci-fi action film was down a sizable 55 percent and one spot to land in third with $13.57 million. While word of mouth for John Carter appears to be solid, that ultimately didn't help out the film much this weekend, as moviegoers turned their attention towards 21 Jump Street instead. John Carter has grossed a disappointing $53.23 million in ten days and is very likely to take another big hit next weekend, this time from The Hunger Games.

John Carter did remain much stronger internationally this weekend, as it grossed $40.7 million from 54 foreign territories. That places the film's international total at $126.1 million and worldwide total at $179.3 million. The highlight of this weekend's international performance was a $10.4 million start in China.

Also taking a sizable direct hit from 21 Jump Street was Warner's Project X. After two very solid weeks at the box office, the low budget R-rated comedy was down a hefty 64 percent and one spot to finish in fourth place with $4.04 million. With that said the 17-day total for the film now stands at $48.17 million.

On the limited front, Lionsgate's Casa de mi Padre was off to a solid start of $2.29 million from just 382 locations. That gave the Spanish-language comedy starring Will Ferrell a very respectable per-location average of $5,988 and was good enough for the film to enter the top ten among all films. The debut was the largest to date for a film from Lionsgate's Pantelion Films label.

Somewhat surprisingly, fellow limited release Jeff Who Lives at Home didn't make much of an impact. The Paramount Vantage comedy starring Jason Segel managed $883,894 from 254 locations, giving it a so-so per-location average of $3,369.

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Tags: Jeff Who Lives at Home, Casa de mi Padre, Project X, John Carter, Dr. Seuss' The Lorax, 21 Jump Street

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