Sony's 21 Jump Street rounded out its first week in theatres with $2.79 million on Thursday. The R-rated action comedy starring Jonah Hill and Channing Tatum was easily the week's top film with a seven-day start of $49.75 million. That exceeded the film's already lofty pre-release expectations. 21 Jump Street could hold up fairly well going forward thanks to strong word of mouth, especially among teens and young adults.
Dr. Seuss' The Lorax held steady in second for the day with $1.41 million, while John Carter continued to follow in third with $0.86 million. Universal's The Lorax was up a solid 4 percent over Wednesday and finished in second place for the week with $28.61 million (down 46 percent from the previous frame). Disney's John Carter was down 8 percent from Wednesday and placed in third for the week with $17.68 million (down 55 percent from the previous frame). Respective total grosses stand at a terrific $164.23 million in 21 days for The Lorax and at a disappointing $57.33 million in 14 days for John Carter.
The biggest box office story at the moment is obviously the midnight launch of Lionsgate's The Hunger Games. The highly anticipated adaptation of the popular novel grossed $19.74 million from midnight screenings (which will be counted towards Friday's opening day performance). That was the seventh largest midnight performance on record and the largest midnight performance ever for a non-sequel. Given its non-sequel nature, The Hunger Games is expected to hold up better throughout the rest of Friday percentage wise than the recent Harry Potter and Twilight sequels have. Check back throughout the weekend for further updates on the box office progress of The Hunger Games.