‘The Lorax’ #1 on Tuesday with $3.67 Million

on March 07, 2012 by Daniel Garris
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Dr. Seuss' The Lorax grossed $3.67 million on Tuesday to remain in first place at the daily box office for the fifth straight day. The 3D computer animated film from Universal and Illumination Entertainment was up 5 percent over Monday. The Lorax has exceeded pre-release expectations in a big way so far with a five-day start of $77.38 million (a start made even more impressive by the film's relatively modest $70 million production budget). The film is currently running 47 percent ahead of the pace of 2008's Dr. Seuss' Horton Hears a Who! (which finished its domestic run with $154.53 million). Given its continued strength, The Lorax is the clear favorite to lead the box office once again this coming weekend.

Warner's Project X held steady in second place with $2.24 million. The low budget R-rated comedy was up a solid 5 percent over Monday. Project X is clearly being helped out by strong midweek Spring Break business and has now grossed $25.41 million through five days of release. That is on the very high end of pre-release expectations and places the film 49 percent ahead of the pace of 2010's Hot Tub Time Machine (which finished its domestic run with $50.29 million).

Relativity's Act of Valor grossed $1.14 million to continue to claim third. The low budget action film featuring Navy SEALs was up 11 percent over Monday and down a respectable 43 percent from last Tuesday. Act of Valor has grossed $47.28 million in twelve days and is set to surpass the $50 million domestic mark on Friday.

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