With $17.4 million in the bank on Friday, Dr. Seuss' The Lorax is poised to far outpace expectations—Universal's aggressive marketing campaign has paid off. Word-of-mouth is solid thanks to a 79% approval rating from more than 12,800 Flixster users.
Project X is also off to a great start. The Warner Bros. release managed a healthy $8.170 million on Friday. A 67% approval rating from nearly 8,600 Flixster users indicates that word-of-mouth is mixed for the party flick.
Additional reporting by Daniel Garris.