'The Lorax' Is On Pace To Shatter Expectations

on March 03, 2012 by Phil Contrino

With $17.4 million in the bank on Friday, Dr. Seuss' The Lorax is poised to far outpace expectationsUniversal's aggressive marketing campaign has paid off. Word-of-mouth is solid thanks to a 79% approval rating from more than 12,800 Flixster users.

Project X is also off to a great start. The Warner Bros. release managed a healthy $8.170 million on Friday. A 67% approval rating from nearly 8,600 Flixster users indicates that word-of-mouth is mixed for the party flick. 

Additional reporting by Daniel Garris.

Tags: Dr. Seuss' The Lorax, Project X

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