'The Lorax' Stays #1; 'John Carter' Shows Strength Abroad

on March 11, 2012 by Phil Contrino

With $9.6 million on Friday and $17.6 million on Saturday, Dr. Seuss' The Lorax will easily stay #1. The family-skewing flick didn't suffer a significant blow from the emergence of John Carter. The Universal release will also have the family market to itself again next weekend considering that 21 Jump Street is the only new wide release.

John Carter took in $9.8 million on Friday and $12.3 million on Saturday. The Disney release may not be doing all the well domestically, but it is off to a great start abroad with a $70.6 million haul from 55 territories representing 80% of the market. The domestic audience breakdown is 63% male and 59% over 25. 64% of the domestic opening came from 3D shows, and 16% came from IMAX 3D. A 72% approval rating from nearly 18,000 Flixster users indicates that word-of-mouth is lukewarm.

Domestic comparison data:

March 9-March 11, 2012: $141,000,000*
March 11-March 13, 2011: $129,500,000
Total Increase: $11,500,000, +9%

March 1-March 11, 2012: $361,000,000*
March 1-March 11, 2011: $232,100,000
Total Increase: $129,000,000, +56%*


Additional reporting by Daniel Garris.

Tags: Dr. Seuss' The Lorax, John Carter

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