Think Like a Man held in first place domestically, while Marvel's The Avengers was off to a huge international start.

Four New Releases Can’t Stop ‘Think Like a Man’

on April 30, 2012 by Daniel Garris

Sony's Think Like a Man experienced a respectable second weekend hold this weekend and in the process held off four new wide releases to remain comfortably in first place. The Screen Gems ensemble comedy featuring Kevin Hart grossed $17.60 million, which was down 48 percent from last weekend's stronger than expected debut. Through ten days of release, Think Like a Man has grossed $60.47 million. The film's performance has been especially impressive given its production budget of just $13 million and location count of 2,015. Think Like a Man is currently running 29 percent ahead of the $46.85 million ten-day start of 2009's Obsessed.

It turned out to be a very close four-way race for second place with Sony's The Pirates! Band of Misfits ultimately prevailing with $11.14 million. Lionsgate's The Hunger Games followed closely behind in third with $10.814 million, Warner's The Lucky One was right on its heels to take fourth with $10.808 million and Universal's The Five-Year Engagement rounded out the weekend's top five with $10.61 million. Fifth place and second place were separated by just $527,674 for the frame. Domestic moviegoers were clearly staying home this weekend as they awaited the launch of Marvel's The Avengers this coming Friday (the superhero film opened this past weekend internationally to exceptional results).

The Pirates! Band of Misfits debuted in line with its modest expectations, but had been widely expected to open well behind The Five-Year Engagement heading into the weekend. The 3D stop-motion animated film from Aardman Animations increased a strong 85 percent on Saturday. That is a strong indicator of the film's appeal with family audiences, which were responsible for a reported 76 percent of the film's total audience this weekend. It could also be an early indicator of strong holding power going forward, though The Pirates! will have its work cut out for it against the onslaught of The Avengers. As is normally the case for Aardman Animations releases, The Pirates! is performing stronger internationally, where it has grossed $63.0 million so far through nearly five weeks of release (placing the film's worldwide total at $74.2 million).

The Five-Year Engagement was easily the weekend's most disappointing release when taking into account the pre-release expectations of many and the previous box office history of star Jason Segel. Producer Judd Apatow does tend to be hit or miss at the box office, with The Five-Year Engagement looking like a miss after this weekend. However, it should also be noted that the film's production budget was a modest $30 million. The Five-Year Engagement opened 40 percent softer than the $17.73 million debut of 2008's Forgetting Sarah Marshall. The Five-Year Engagement was hurt by not appealing strongly to males and younger audiences this weekend, as its audience breakdowns skewed 64 percent female and 57 percent 30 years and older.

Thanks in part to returning to IMAX locations for a one-week engagement, The Hunger Games was down a slim 26 percent from last weekend. That was easily this weekend's best percentage hold among wide releases, as even holdovers appeared to be taking a hit from audiences preparing for The Avengers. The Hunger Games has grossed a massive $372.02 million through 38 days of release, which ranks as the 17th largest unadjusted domestic gross of all-time (having just passed by 2004's The Passion of the Christ) and during the midweek the film will surpass 2004's Spider-Man 2 for 16th place. With an international total of $228.5 million, the worldwide total for The Hunger Games currently stands at $600.5 million.

Further down on this weekend's chart, fellow openers Lionsgate's Safe and Relativity's The Raven battled it out for sixth place, with Safe ultimately emerging ahead with $7.89 million. The Raven took seventh with a lackluster $7.29 million. Heading into the weekend, The Raven had the higher expectations of the two films, but not by a huge degree. Safe opened in line with its modest expectations, though the film also opened a bit soft by Jason Statham's box office standards (his films typically open in the $10 million range). The audience breakdown for Safe skewed 58 percent male and 73 percent over the age of 25. Meanwhile, the audience breakdown for The Raven skewed 52 percent male and 59 percent towards moviegoers 25 years and older.

As mentioned, Disney's international launch of Marvel's The Avengers got off to exceptional results this weekend. The highly anticipated superhero adaptation grossed $178.4 million from 39 territories (it should be noted that the film opened in many territories on either Wednesday or Thursday). Key grosses included $24.7 million in the United Kingdom, $19.7 million in Australia, $15.9 million in Mexico, $12.9 million in Korea, $12.7 million in France, $11.3 million in Brazil and $10.4 million in Italy.

Additional reporting by Phil Contrino.

Tags: Marvel's The Avengers, The Raven, Safe, The Hunger Games, The Five-Year Engagement, The Pirates! Band of Misfits, Think Like a Man

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